Demand Generation Manager

1 day ago

Surry Hills, Australia Ideagen Full time

About Us:
Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better.

Every day millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.

Ideagen believe that by recruiting diverse and talented individuals, we create an inclusive community for all. We are committed to empowering all colleagues to maximise their potential and express their unique characteristics, experience, and knowledge to achieve their ambitions.

The Demand Generation Manager will be responsible for developing and executing comprehensive marketing strategies that drive demand for Ideagen’s software solutions in the ANZ region. This role will focus on creating and nurturing leads through multi-channel marketing campaigns, aligning closely with sales to ensure effective lead conversion, and analysing campaign performance to optimise future efforts and reduce CAC.

**Responsibilities**:

- Develop and implement demand generation strategies to drive awareness, lead generation, and conversion for Ideagen’s solutions.
- Design and execute multi-channel marketing campaigns that deliver leads contributing to pipeline coverage.
- Collaborate with the sales team to create and manage lead nurturing processes and ensure seamless handoff and follow-up on qualified leads.
- Utilise marketing automation tools to track, analyse, and report on campaign performance, providing insights and recommendations for continuous improvement. content
- Manage the marketing database, ensuring data integrity and segmentation for targeted campaigns.
- Work closely with the content team to create compelling and relevant content that drives engagement and supports demand generation efforts.
- Coordinate with the Central team to leverage global campaigns locally.
- Monitor and optimise the marketing budget, ensuring effective allocation of resources to maximise ROI.
- Plan, manage and execute events to support demand generation and enhance brand presence.
- Plan and execute enterprise account-based marketing initiatives to drive sales pipeline

Skills and Experience:

- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in demand generation, digital marketing, or a similar role within the software or technology industry.
- Proven track record of developing and executing successful demand generation campaigns.
- Strong knowledge of marketing automation platforms and CRM systems (e.g. Salesforce/Pardot).
- Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Exceptional communication and collaboration skills, with the ability to work effectively across teams and departments.
- Experience with campaign marketing, events, ABM, and Omni channels (Owned, Paid, Earned).
- Ability to manage multiple projects and programs simultaneously and meet deadlines in a fast-paced environment.

**Behavioural**
- Ambitious - Drive, Planning & Execution
- Adventurous - Flexibility & Resilience and Savvy Thinking
- Community - Collaboration & Communication

  • Demand Generation Manager

    1 week ago

    Surry Hills, Australia Ideagen Full time

    About Us: **Location - Sydney, Australia** **Function - Customer - Professional Services** **Department - Customer - Professional Services** **Working Pattern - Hybrid** **Benefits -**Benefits and Rewards** **DEI -**DEI Strategy Launch** **Salary - this will be discussed at the next stage of the process, if you do have any questions, please feel free...

  • Demand Generation Manager

    2 weeks ago

    Surry Hills, Australia Ideagen Full time

    About Us: **Location - Sydney, Australia** **Function - Marketing** **Department - Digital Marketing** **Working Pattern - Hybrid** **Benefits -**Benefits and Rewards** **DEI -**DEI Strategy Launch** **Salary - this will be discussed at the next stage of the process, if you do have any questions, please feel free to reach out.** The **Demand...

  • Demand Planner

    2 weeks ago

    Surry Hills, Australia Blackmores Group Full time

    **Purpose of Role**: As Australia’s most trusted manufacturer of natural health products for 15 years running—and one of the Financial Review’s Best Places to Work in 2023—there’s never been a better time to join a truly purpose-led brand. At Blackmores, wellbeing and workplace flexibility are at the heart of our culture. We are hiring for a...

  • Demand Planner

    7 days ago

    Surry Hills, New South Wales, Australia Blackmores Group Full time $90,000 - $120,000 per year

    Purpose of Role:As Australia's most trusted manufacturer of natural health products for 15 years running—and one of the Financial Review's Best Places to Work in 2023—there's never been a better time to join a truly purpose-led brand. At Blackmores, wellbeing and workplace flexibility are at the heart of our culture.We are hiring for a Demand Planner to...

  • General Manager

    23 hours ago

    Surry Hills, New South Wales, Australia Private Advertiser Full time $120,000 - $180,000 per year

    The OpportunityBe part of something extraordinary. Molly Malones Tavern has recently completed a full-venue transformation—blending its rich heritage with a traditional modern fit out. Now we're looking for a visionary General Manager to lead its next chapter. As part of the Thomas Hotels group, you'll take the reins of a venue that offers something for...

  • General Manager

    1 week ago

    Surry Hills, Australia Hotel Harrys Full time

    Leadership role with progressive hospitality group - Career progression and growth opportunities - Competitive salary + bonus + company perks This is an amazing opportunity for an experienced and passionate General Manager, with a background in multi-faceted venues, to join The Point group and lead the team at Hotel Harry. Working with a highly...

  • Demand & Supply Planner

    7 days ago

    Bowen Hills, Australia 99 Bikes Full time

    **About the Role** Planning is an expanding function within our business with significant opportunities. This role focuses on Demand & Supply planning for Pedal Group. We are seeking an analytical, problem solving, action driver who can own elements of our Demand & Supply planning processes, assisting their team in executing great commercial decisions. This...

  • Demand Planning Analyst

    2 weeks ago

    Bowen Hills, Australia News Corp Australia Full time

    Demand Planning is a small, dynamic team responsible for the allocation management of News Corp Australia titles distributed across the national print network. You would be joining a collaborative and supportive team operating in an often fast paced environment where no one day is the same as the last and attention to detail is key. **What's the role?** -...

  • Demand & Supply Planner

    5 days ago

    Bowen Hills, Australia 99 Bikes Full time

    **About the Role** Key Responsibilities: - Creating & Maintaining accurate demand plans for the Bikes Categories - Determining Purchase requirements for the Bikes Categories and submission of orders by production deadlines - Maintenance of Supply plans - Driving forecast accuracy improvements - Minimizing Out Of Stock situations for key lines - Instigating...

  • Pedestrian Television Channel Manager

    7 days ago

    Surry Hills, Australia Pedestrian Group Full time

    Company Description We are Australia’s leading youth media group and the home of the world’s most revolutionary digital media brands. We bring young Aussies the stories they want across all of their interests - from culture to tech, business to gaming, fashion to entertainment, politics to lifestyle. And we create innovative solutions for clients that...