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Digital Marketing Manager

2 weeks ago

Hawthorn East, Australia Coles Supermarkets Full time

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

**About the team**

Marketing powers one of Australia’s biggest brands. Our team connects us with millions of Aussies each week. Whether it’s through engaging content, omnichannel storytelling or thunderclap advertising that reaches 98% of Aussies, we connect in many ways.
In partnership with Ocado we are in the process of delivering a brand-new state-of-the-art customer fulfilment centre in Melbourne. Harnessing the latest technology this site will offer a wider range to our customers and safter, cleaner environment for our staff. To support this project, we have an opportunity for an experienced Marketing Manager to join the team to deliver on our GTM strategy and execution of multiple comms and programs.

**About the role**

This newly created opportunity is for an experienced Marketing Manager - to work solely on the Ocado project, dedicated to driving brilliant customer experiences and shifting key customer metrics.

**What you’ll be doing**

Reporting to our Senior Marketing Manager, Coles Online, you’ll be responsible for leading the strategy development and execution across customer lifecycle, digital and traditional channels utilising data and insights, technology and creative to deliver the right message at the right time to the right customer.

**You’ll also**
- Build customer loyalty through a differentiated brand portfolio
- Develop and measure brand portfolio through Customer Insights, utilising customer segmentation and testing of products
- Work with the immediate and cross functional team to ensure delivery of KPIs and targeted outcomes.

**What you bring**

Tertiary qualified in Marketing, Advertising or Business, you have 5+ years’ experience in CRM, digital marketing, proposition and strategy development and TTL media, experience with FMCG preferred but not essential. Passionate and energetic, you’re known for your exceptional lifecycle marketing strategy and execution skills.

**You’ll also need**:

- Proven ability to think strategically and act tactically
- Extensive data driven marketing and analytics expertise
- Experience with creative and proposition strategy development
- Experience operating within a complex, fast paced environment
- Experience running test and learn programs
- Martech, literacy experience leading data and tech integrations and enhancements for personalised communications
- Ability to build strong working relationships and leverage them to deliver desired outcomes.

With us it’s not about the discounts (although you do get those), it’s about joining a team where your wellbeing and professional development is invested in and celebrating your contributions is the norm. And because everyone leads unique lives, we offer flexible work including work from home, additional leave and parental leave entitlements.

Job ID: 92255

Employment Type: Full time