Digital Marketing Specialist

Opportunity for a confident, strategic, and creative Digital Marketing Specialist (with proven social media advertising experience on behalf of a range of clients) to join our agency in a specialist role with a paid ads focus.

We are looking for someone with a passion for all things digital marketing, with a strong focus on performance marketing, to join our dynamic team.

Our agency suits a high performer with a strong work ethic looking to take their career to the next level and continue to grow with it.

**ABOUT YOU**:
You’re at that point in your career where you want to combine your creative skills, knowledge, and networks to make a positive impact on the world. You’re looking for a smart, capable team with whom to share the journey and success
- and partner with some amazing clients. No task is beneath you and you’ll happily do what it takes to get the job done - working across strategy and creative through to the nitty-gritty of execution.

**ABOUT THE ROLE**:
Experience and passion for service-based brands and eComm brands will be highly advantageous.

You will be empowered to take ownership of your work, as well as contribute to team planning and marketing strategy. You will work in a collaborative and friendly environment, supported by our small but mighty team, contracted creatives and technical people. You will scope and develop briefs, manage projects, budgets, and timelines. You will work across a suite of clients for the agency, as well as on the agency itself, providing social and digital marketing expertise to drive engagement and ROI.

**THE SUCCESSFUL CANDIDATE WILL HAVE**:

- A performance-driven mentality and will have a track record of delivering results (even on a start-up budget) as well as growing followers, brand awareness and converting customers from the ground up.
- The ability to multi-task and maintain attention to detail, along with a natural affinity for building client relationships.
- An interest in SEM and SEO advantageous, but not essential
- Experience setting up tracking tools: Google Analytics, Google Tag Manager and Meta Pixel
- Excellent skills in Meta Business Manager and Meta Pixel
- 3+ years of experience in a similar digital marketing role within an agency setting
- Demonstrated experience using online measurement tools
- Strong copywriting skills to craft compelling headlines and ad copy
- A sharp eye for good design
- A data-driven decision-making mindset
- Experience presenting digital marketing strategy
- Excellent written and verbal communication skills
- Clear thinking, high empathy and excellent people skills
- Curious about all things digital and take pride in your work

**WHAT A TYPICAL DAY LOOKS LIKE**:

- Managing the overarching digital strategy for a handful of clients
- Working with the team to proactively build and implement strategic marketing campaigns across multiple clients
- Managing Meta, Instagram, Pinterest and TikTok paid ad campaigns
- Setting up and managing Google search / shopping campaigns
- Developing the client’s Digital Marketing and Social Advertising Strategy including in-depth research for client’s past results, marketing strategy, audience insights etc.
- Creating performance reports and holding monthly reviews with our clients
- Account and Project Management - including internal project management
- Keep up-to-date with channel best practices, trends and innovations

**WHAT’S IN IT FOR YOU?**
- The opportunity to join a growing, successful agency that is trusted by its clients and loved by its staff
- Personal and professional development is a core part of our culture, and you’ll receive a training bonus to invest your time to up-skill and contribute to Content Smith and our industry
- All the tools, equipment, and resources you need to be successful in your role
- We have a bright, open plan and dog-friendly office in Hawthorn, Melbourne
- We encourage and fully support hybrid working arrangements.

**NEXT STEPS**:
If you are a proactive individual looking for the perfect small and nimble agency in which to make your mark - then we want to hear from you

We'd love for you to check out our Instagram page and let us know in your cover letter which posts you found interesting.

**Salary**: $70,000.00 - $85,000.00 per year

**Benefits**:

- Professional development assistance
- Work from home

Schedule:

- Flexible hours

COVID-19 considerations:
COVID-19 vaccinations are required.

Ability to commute/relocate:

- Hawthorn, VIC 3122: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Facebook advertising: 2 years (required)
- Digital marketing: 2 years (required)
- Google Ads: 2 years (required)

Work Authorisation:

- Australia (required)