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Digital Analytics Specialist
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**About the role**Are you a data-driven, results-oriented individual with a passion for digital marketing? Do you have a keen eye for detail and a knack for analysing complex data sets? If so, we're looking for a Digital Analytics Specialist to join our team and help us make data-driven decisions that drive growth and profitability.
In this truly engaging role, you will play a vital role in setting up Digital Analytical components through a variety of technologies (including Google Analytics and Tag Management) to track and produce
**About Entain**
At Entain Australia, the customer is at the centre of everything we do. We think differently about opportunities and thrive on innovation for our customers. To do this, we invest in the best talent to deliver our ambitions.
Our vision is to be the world leader in sports wagering, gaming, and venue entertainment. We are creating exciting and trusted experiences for our customers and revolutionising the wagering and entertainment space as we go. We’re experts in safer gambling and the company that is at the forefront of responsibility.
**What you’ll do**
- Configure relevant data and analysing the resulting reports to provide valuable insights into the performance of the company's products and services.
- Track various metrics such as website traffic, click-through rates, conversion rates, and user engagement to gain insights into our user.
- Manage and deploy website tags, to collect information about user behaviours.
- Create detailed digital marketing reports by designing, automating, and managing SQL scripts.
- Collaborate with various internal stakeholders through effective communication.
**Who we’re looking for**
- At least one year of experience in a similar field.
- Proven experience of working with a customer or marketing analytics experience.
- Knowledge of Tag Management, specifically Google Tag Manager, with experience in delivering tracking, insights, and reporting.
- Experience in SQL for data extraction and data analysis.
- Be customer experience oriented and while being able to collaborate effectively with internal stakeholders.
**Why Entain**
- Genuinely flexible work arrangements - we aim to be in the office two days a week, but we want you to work the way that best suits you and your life.
- 9-day fortnights - Yep that’s right
- Up to 12 weeks Paid Parental leave.
- Heavily subsidised gym memberships and other paid-for services as part of our wellness calendar.
- Free onsite barista and fully stocked fridge and pantry for breakfast and lunch.
- Extensive learning and development programs so you can expand your expertise.
- Company-wide events to recognise and celebrate the great work of our team.
- We LOVE Entertainment, and Racing and Sports are at the heart of everything we do. So, it only makes sense that we provide access to free and discounted tickets to sporting and racing events.
As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.
