Manager - Digital Analytics

2 days ago

Brisbane, Australia RSL Queensland Full time

You'll be making a real difference in veterans' and their families' lives.

**07th August, 2025**:
RSL Queensland is a dynamic, not-for-profit organisation delivering innovative programs and initiatives that support veterans and their families.

Funding our vital work is the Dream Home Art Union, proudly RSL Queensland - Australia’s largest and most successful not-for-profit prize home lottery. And most importantly, you’ll be making a real difference in veterans’ and their families’ lives.

As our lottery’s proud custodian, the Commercial & Investments department is thrilled to announce this pivotal role, Manager - Digital Analytics, to ensure insights from digital analytics are used to drive growth, engagement, and efficiency.

Reporting to our Senior Manager - eCommerce in our Digital Lotteries team, key responsibilities include:

- Own the GA4 stack: end-to-end setup, configuration, and continual optimisation, underpinned by a solid measurement framework.
- Run GTM like a pro: dataLayer maintenance, custom event tracking, variables & triggers, plus routine audits that keep our data accurate and compliant.
- Deliver insight, not just data: explore advanced GA4 segments, identify journey drop offs, and package findings into plain-language recommendations and dashboards (Looker Studio or similar) that non-technical teams act on.
- Fuel experimentation: translate analytics into high-impact test hypotheses, help define success metrics, and partner with our eCommerce testing specialist on A/B and multivariate website testing.
- Master attribution & audiences: refine channel-ROI models, build first-party audiences across Google & Meta, and sync segments from BigQuery/CDPs for smarter targeting and insights.
- Champion data governance & privacy: uphold naming conventions, QA checklists, automated alerts, and privacy-centric tagging solutions, so our analytics are future-ready.

What you'll bring:
Mandatory
- Hands-on GA4 ownership (implementation and ongoing optimisation).
- Deep GTM expertise.
- SQL / T-SQL and BigQuery (or equivalent) skills to query GA4 export tables and join CRM / transactional data for unsampled, holistic insights.
- Proficiency in Looker Studio (or a similar tool).
- Evidence of using analytics to unlock revenue or engagement growth.

Desirable
- Audience-activation know-how: CDP or warehouse feeds into Google Ads Customer Match, Meta C-API, etc.
- Experience with Sitecore Personalize or other CRO / personalisation platforms.
- GA4 or BigQuery certifications.

To be competitive for this opportunity, you’ll offer:

- 5+ years in digital analytics, with 3+ years at senior analyst or manager level.
- Tertiary qualifications in Analytics, BI, Computer Science or equivalent commercial experience.
- Experience with data querying languages (e.g. T-SQL / SQL).
- Demonstrated experience in translating analytics into high-impact test hypotheses to help drive CRO.

  • Digital Account Manager

    3 days ago

    Brisbane, Queensland, Australia JRNY Digital Full time $60,000 - $120,000 per year

    Are you currently an up-and-coming digital marketer and want to be surrounded by like-minded individuals who are absolutely obsessed with digital marketing and growing businesses? You want to add variety to your job and help businesses from all shapes and sizes grow and are hungry to progress in your digital marketing career...ORYou're currently working at...

  • Account Manager and Digital Strategist

    2 weeks ago

    Brisbane, Australia Dominate Digital Full time

    Are you ready for a career with the most exciting, vibrant team? We are looking to hire an upbeat individual who loves working within an agency environment — one where every day brings new opportunities and challenges. As part of our fast-paced marketing agency, we need someone eager about staying on top of things and having fun doing it. NATURE OF THE...

  • Digital Analytics Analyst

    7 days ago

    Brisbane, Queensland, Australia Australian Retirement Trust Full time $90,000 - $120,000 per year

    Ready to tackle a monster amount of digital data and turn it into actionable insights? Join us as a Digital Analytics Analyst and help us unleash the full power of analytics at Australian Retirement Trust. If you love solving complex problems and want to make a monstrous impact on digital experiences, this is your chanceWhy join us?You'll get 14% super as...

  • Senior Digital Analytics Specialist

    7 days ago

    Brisbane, Queensland, Australia Entain Full time $80,000 - $120,000 per year

    Who We Are:Entain Australia & New Zealand is fearlessly transforming the racing, sports, and wagering industry, delivering unforgettable customer experiences and pushing beyond traditional boundaries. As part of a global powerhouse operating in over 40 countries with nearly 30,000 people, we're home to leading ANZ brands like TAB, Trackside, and...

  • Digital Marketing Account Manager

    4 days ago

    Brisbane, Australia Hurricane Digital Full time

    Hurricane Digital looking for a talented and hungry digital marketing account manager who is ready to take the next step in their career within Digital Marketing. Due to rapid growth we are now looking for a marketing account manager who will be able to take on a portion of our growing client base. **Responsibilities of this role will include**: -...

  • Digital Analytics Analyst Brisbane or remote

    7 days ago

    Brisbane, Queensland, Australia Australian Retirement Trust Full time $80,000 - $120,000 per year

    Ready to tackle a monster amount of digital data and turn it into actionable insights? Join us as a Digital Analytics Analyst and help us unleash the full power of analytics at Australian Retirement Trust. If you love solving complex problems and want to make a monstrous impact on digital experiences, this is your chanceWhy join us?You'll get 14% super as...

  • Digital Marketing Manager

    2 weeks ago

    Brisbane, Australia Just Digital People Full time

    My client have grown their agency with core values of trust, expertise and passion. As a fast-growing and energetic company, they are looking for a passionate and entrepreneurial person who would enjoy thriving in a fast pace environment. This client is focused on creating the best results for their clients so instead of working with 30 clients they set...

  • Senior Digital Analytics Specialist

    1 day ago

    City of Brisbane, Australia Entain Full time

    Who We Are: Entain Australia & New Zealand is fearlessly transforming the racing, sports, and wagering industry, delivering unforgettable customer experiences and pushing beyond traditional boundaries. As part of a global powerhouse operating in over 40 countries with nearly 30,000 people, we’re home to leading ANZ brands like TAB, Trackside, and...

  • SEO Digital Assistant

    2 weeks ago

    Brisbane, Australia Resolution Digital Full time

    ** Google's Performance Agency of the Year 3 years in a row 2018, 2019 & 2020, Microsoft's APAC Agency of the Year 2019, & B&T's Best Programmatic Trading Team and Employer of Choice, 7 years in a row** Why us? We are Resolution. An award winning, full service digital agency that delivers remarkable results. Our mission is simple, to push the boundaries of...

  • Experience (SEO) Manager

    7 days ago

    Brisbane, Australia Resolution Digital Full time

    ** Google's Performance Agency of the Year 3 years in a row 2018, 2019 & 2020, Microsoft's APAC Agency of the Year 2019, & B&T's Best Programmatic Trading Team and Employer of Choice, 7 years in a row** Why us? We are Resolution. An award winning, full service digital agency that delivers remarkable results. Our mission is simple, to push the boundaries of...