Manager - Digital Analytics

21 hours ago

Brisbane, Australia RSL Queensland Full time

You'll be making a real difference in veterans' and their families' lives.

**07th August, 2025**:
RSL Queensland is a dynamic, not-for-profit organisation delivering innovative programs and initiatives that support veterans and their families.

Funding our vital work is the Dream Home Art Union, proudly RSL Queensland - Australia’s largest and most successful not-for-profit prize home lottery. And most importantly, you’ll be making a real difference in veterans’ and their families’ lives.

As our lottery’s proud custodian, the Commercial & Investments department is thrilled to announce this pivotal role, Manager - Digital Analytics, to ensure insights from digital analytics are used to drive growth, engagement, and efficiency.

Reporting to our Senior Manager - eCommerce in our Digital Lotteries team, key responsibilities include:

- Own the GA4 stack: end-to-end setup, configuration, and continual optimisation, underpinned by a solid measurement framework.
- Run GTM like a pro: dataLayer maintenance, custom event tracking, variables & triggers, plus routine audits that keep our data accurate and compliant.
- Deliver insight, not just data: explore advanced GA4 segments, identify journey drop offs, and package findings into plain-language recommendations and dashboards (Looker Studio or similar) that non-technical teams act on.
- Fuel experimentation: translate analytics into high-impact test hypotheses, help define success metrics, and partner with our eCommerce testing specialist on A/B and multivariate website testing.
- Master attribution & audiences: refine channel-ROI models, build first-party audiences across Google & Meta, and sync segments from BigQuery/CDPs for smarter targeting and insights.
- Champion data governance & privacy: uphold naming conventions, QA checklists, automated alerts, and privacy-centric tagging solutions, so our analytics are future-ready.

What you'll bring:
Mandatory
- Hands-on GA4 ownership (implementation and ongoing optimisation).
- Deep GTM expertise.
- SQL / T-SQL and BigQuery (or equivalent) skills to query GA4 export tables and join CRM / transactional data for unsampled, holistic insights.
- Proficiency in Looker Studio (or a similar tool).
- Evidence of using analytics to unlock revenue or engagement growth.

Desirable
- Audience-activation know-how: CDP or warehouse feeds into Google Ads Customer Match, Meta C-API, etc.
- Experience with Sitecore Personalize or other CRO / personalisation platforms.
- GA4 or BigQuery certifications.

To be competitive for this opportunity, you’ll offer:

- 5+ years in digital analytics, with 3+ years at senior analyst or manager level.
- Tertiary qualifications in Analytics, BI, Computer Science or equivalent commercial experience.
- Experience with data querying languages (e.g. T-SQL / SQL).
- Demonstrated experience in translating analytics into high-impact test hypotheses to help drive CRO.

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