Digital Analytics Performance Specialist

3 days ago

Brisbane, Queensland, Australia IAG Full time
Overview

Digital Analytics Performance Specialist role focused on turning data into actionable insights to improve the customer experience. You will analyse digital performance and customer journeys, identify pain points and opportunities, and advise stakeholders with deep dives and optimised experiences that drive meaningful outcomes.

You'll develop and deliver insightful reporting that provides a clear, data-driven view of digital performance. You'll analyse customer journeys to identify opportunities for improvement, help reduce friction and increase digital adoption, and deliver dashboards with actionable insights. You'll lead test-and-learn strategies to optimise campaigns, pages, and features, while assessing the impact of digital initiatives. You'll work with stakeholders to define business needs, prioritise user stories, and explore alternative solutions using best-practice methodologies. You'll identify system or data limitations, share digital analytics and tagging best practices, and ensure all work aligns with privacy, security, and regulatory standards.

This is a full-time, permanent role and applicants from all major cities across the east coast of Australia are welcome.

Responsibilities
  • Collaborate with your squad and the wider business to uncover insights that improve the customer experience.
  • Analyse digital performance and customer journeys to identify pain points and opportunities.
  • Develop and deliver dashboards and reports providing a data-driven view of digital performance.
  • Lead test-and-learn strategies to optimise campaigns, pages, and features; assess the impact of digital initiatives.
  • Coordinate responses to performance-related requests and prioritise work with stakeholders.
  • Define business needs, prioritise user stories, and explore alternative solutions using best-practice methodologies.
  • Identify system or data limitations and share digital analytics and tagging best practices.
  • Ensure compliance with privacy, security, and regulatory standards.
Qualifications
  • Degree in applied statistics, data science, or a related analytical field
  • 4+ years of experience with tag management tools (e.g., Adobe Launch, Adobe DTM, Google Tag Manager)
  • Strong knowledge of digital analytics platforms (Google Analytics or Adobe Analytics)
  • Experience with digital experimentation tools and A/B testing frameworks
  • Proven ability to turn raw data into actionable insights and recommendations
  • Skilled in data visualization using tools like Tableau
  • Confident communicator, able to present insights clearly to senior stakeholders
  • Familiarity with HTML, JavaScript, and jQuery for analytics tagging
  • Experience working in Agile environments
  • Understanding of privacy, security, and regulatory requirements
  • Knowledge of the insurance value chain and experience in performance analytics is a plus
Benefits
  • Up to 13% superannuation as standard
  • Up to 50% off personal insurance
  • 5 annual leave days on top of standard annual leave
  • Flexible work from home options with myFlex
  • 20 weeks paid parental leave for primary and secondary carers
  • Career growth programs, including the IAG Academy
Application

Applications close on Thursday, 11th September 2025 at 23:59 AEST.


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