Acquisition & Pricing Lead

6 days ago

North Sydney, Australia Nine Full time

**Company Description**
Nine is Australia’s largest locally owned media company - the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want - across Publishing, Broadcasting and Digital.

Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.

We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.

As the Acquisition & Pricing Lead, you are strategic, data-focused, and detail-oriented, capable of juggling competing priorities while clearly communicating complex information to stakeholders. Reporting to the Head of Brand & Acquisition, you will take ownership of our registered user strategy, drive audience growth, optimise conversion funnels, shape pricing strategy, and champion data-led initiatives to enhance customer engagement and support subscription revenue.

This role works closely with cross-functional teams across Audience Growth and Publishing to deliver exceptional audience experiences that enhance engagement and drive conversion.

Day to day will include but won’t be limited to:

- Maintain and optimise customer journey maps to enhance engagement, registration, and acquisition.
- Lead audience segmentation strategies, driving engagement and conversion through personalised experiences.
- Provide insights on pricing strategies to optimise conversion, reduce churn, and maintain product yield.
- Collaborate with Product teams to enhance subscription funnels via paywalls, meters, and testing strategies.
- Develop and optimise automated audience journeys to increase engagement and conversion.
- Support marketing campaigns with seamless customer experiences and optimised conversion funnels.
- Lead data requests, dashboard requirements, and performance reporting, delivering actionable insights.
- Utilise key platforms, including SFMC, Tableau, Jira, Branch, Optimizely, and CMS tools.
- Develop and execute an experimentation roadmap to refine acquisition strategies based on insights.
- Maintain budget accuracy and forecasting while coaching a high-performing direct report.

**Qualifications** What we would like to see on your resume**:

- Expertise in eCommerce, CRM, and data-driven marketing.
- Strong commercial acumen, with experience in pricing and/ or revenue management.
- Analytical mindset with the ability to form actionable insights.
- Understanding of customer journeys, audience segmentation, and performance metrics.
- Proficiency in SFMC, Tableau, Jira, Branch, Optimizely, and CMS platforms (Piano, Zephyr or similar).
- Experience in A/B and multivariate testing, with a focus on strategic outcomes.
- Strong stakeholder management and communication skills.
- Excellent project management skills, with the ability to meet deadlines in a fast-paced environment.
- Ability to manage and mentor teams, fostering growth and knowledge sharing.

If you're passionate about leveraging data to drive audience engagement and revenue growth in a trusted media environment, we’d love to hear from you
**Additional Information** Our Commitment to Diversity and Inclusion**:
We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

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