Digital Marketing Manager

1 week ago

South Melbourne, Australia Kieser Full time

Company Description
**What is Kieser all about ?**

We are a network of integrated **_Physiotherapy, Rehabilitation, Strength & Conditioning Clinics_** with 26 clinic locations across Australia We are passionate about changing the allied health landscape and impacting the lives of every Australian.

Kieser is going through a period of rapid and exciting growth. We are pumped about growing our team, having greater impact on our community and setting the gold standard for healthcare in Australia. Our team are passionate about exercise and living a healthy and active lifestyle. We prioritise mental wellbeing and work-life balance and are committed to having an awesome culture that we don't shut up about.

**Job Description**:
We are looking for a team member with a strong understanding of the relevant performance metrics: website traffic and conversion, bounce rate, audience segmentation and engagement, funnel conversion and overall ROI so that you can drive the high level business objectives of improved client experience and increased retention. You will be required to build objective reporting structures to be shared with our CMO, Executive Team and Board.

Key areas that this role will focus on is optimising the performance of:

- SEM
- SEO
- Organic and paid social
- Website
- eMail segmentation and communications
- Retargetting

**Qualifications**:

- University degree in marketing, digital technology or similar

EXPERIENCE AND KEY ATTRIBUTES:

- Must have experience with developing and executing strategy within a medium to large organisation
- Demonstrated experience in improving and driving performance
- Demonstrated ability in measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment
- Must have a willingness to be hands on
- The ultimate team player with extensive experience working in a team environment
- Experience providing briefs / delivering feedback to content team
- Adept at mentoring / coaching members of the team
- Background working in a client-based role and demonstrated understanding of the client they are targeting
- Open to agency or in house
- Exceptional internal and external stakeholder management

Kieser Australia is striving to Build a Stronger Australia. High level execution of our digital marketing and communication is essential to ensure we are bringing focus to Australian’s long-term health rather than their short-term pain. **Kieser is a high end professional service company and experience in this area and / or health marketing would be advantageous. Experience in a similar service industry desirable.**

Additional Information
- Free membership to our state-of-the-art strength and conditioning facility + concessional fees for family members on both Physio/Exercise Physiology and training memberships
- Ongoing in house training and professional development
- Brilliant career pathways within the Kieser network
- Kieser Wellbeing Program
- 1 day of Kieser recharge leave and a half day of birthday leave (In addition to your annual and personal leave)
- An unbeatable team culture, fun working environment and social events
- 12 weeks paid parental leave
- $1000 PD allowance for you to spend on external CPD courses annually

**Diversity and inclusion**:
Kieser is an inclusive workplace, we encourage and welcome people from all backgrounds to apply.

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