Group Head of Campaign Strategy and Communications

4 days ago

Camberwell, Australia Junior Adventures Group Full time

**Company Description**
Partnering with parents and school communities, at Junior Adventures Group (JAG) our goal is to help today's children navigate their tomorrow by supporting children's development through play in fun, engaging environments. We live and breathe our company values every day by being considerate, passionate, courageous, and making a difference.

We are seeking a strategic and results-driven leader to join our team as the **Group Head of Campaign and Communications Strategy.**This newly created senior leadership role offers the opportunity to shape and execute global customer campaign strategies across both paid and owned channels.

**Key Responsibilities**:

- Lead the development and execution of global customer campaigns, including The Adventure Program and Holiday HQ, across CRM, search, DOOH, and other targeted paid channels.
- Oversee the creation of compelling value propositions, customer segmentation strategies, and CRM optimisation initiatives to drive customer acquisition, retention, and engagement.
- Build and lead a high-performing team, fostering a culture of collaboration, innovation, and continuous improvement.
- Monitor and analyse campaign performance to ensure achievement of attendance and enrolment targets, while maintaining cost-per-acquisition (CPA) goals.
- Design and share comprehensive monthly performance and Board reports with insights that explain the achieved results in relation to ANZ and Global targets.

**Here's why you'll love working with us**:
Recognition: Get ready for quarterly awards nights - we're all about celebrating wins
Hybrid Work: Embrace a hybrid working model that offers flexibility, including the convenience of work-from-home and in our office based in Camberwell.
Pawsitive Vibes: We're dog-friendly Say hello to furry friends in the office.
**Qualifications** Required Knowledge**:

- Demonstrated years of experience in managing CRM or paid digital media channels, with a strong understanding of optimisation techniques.
- Proven track record in developing and executing marketing strategies, including media planning, creative oversight, and campaign performance measurement.
- Significant experience in loyalty and CRM strategy, with a focus on customer segmentation and execution.
- Demonstrated ability to manage a P&L and drive growth through effective marketing initiatives.
- Strong analytical skills with the ability to blend insights with progressive strategies to influence consumer behaviour.
- People management experience, with a focus on building and leading high-performing teams.

**Additional Information**

At Junior Adventures Group, child safety and child safeguarding principles are our top priorities. Our recruitment process includes thorough background checks and screenings to ensure the wellbeing of all children in our care.

We welcome individuals from all backgrounds, abilities, and identities, including Aboriginal and Torres Strait Islander people.

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