Marketing Manager

2 weeks ago

Perth, Australia Talent Web Full time

Innovative, dynamic, purpose driven tech company
- Take ownership of the integrated marketing strategy and bring it to life
- $110k plus super and benefits

**Marketing Manager**
- Innovative, dynamic, purpose driven tech company
- Take ownership of the integrated marketing strategy and bring it to life
- $110k plus super and benefits

TalentWeb are proud to be partnering with a business that has its sights set on achieving ambitious growth targets, with the hearts and minds of their customers at the centre of everything they do.

Reporting to a senior leader and working as part of a passionate, collaborative team where you will have the opportunity to work with a range of stakeholders, this newly created role will suit a curious, data driven marketer that wants to make their mark in a business that is going places and one that understands the important role that marketing plays in driving growth.

This is not a BAU role - you will be in the driving seat; creating and bringing to life a marketing plan that will fuel the future growth of the business. And in a business that is passionate about driving sustainable outcomes and is committed to improving the environmental, social and governance outcomes within the built environment, you know you will leave a lasting impact.

**The Opportunity**
This role will be responsible for defining and delivering to the marketing strategy across all marketing, comms and digital channels. You will:

- Create, oversee and deliver to the marketing strategy, owning all aspects of execution.
- Act as the brand custodian, ensuring the branding is heightened across all channels and consistent messaging and imagery are conveyed.
- Review product analytics and customer data to inform strategy and product roadmap.
- Capture market insights to inform product strategy and go to market approach.
- Partner with sales teams to implement effective strategies to increase sales and market share; drive customer growth and retention.
- Build awareness of the platforms and products by executing and optimising various B2B marketing programs.
- Create and manage engaging content across various communication channels.
- Be an advocate of data-driven design and use insights to inform decisions.
- Be an advocate of improving environmental, social and governance outcomes within the built environment.
- Discover customer insights and pain points to ensure the product is meeting the needs of the market.
- Drive social media presence.
- Oversee UX for marketing websites and creation of digital assets.
- Oversee the creation of eDM content for existing and potential clients.
- Develop, manage and refine the quarterly reporting process, content, and accuracy of information.
- Work on networking and event opportunities, as required.

**About You**
You are an experienced marketeer preferably from a technology start up, a mobile and/or SaaS product business that thrives in a dynamic environment and loves thinking outside the box.

You bring:

- Experience developing marketing strategies.
- Experience working across the full marketing mix and a passion for delivering to the tactics.
- A solid understanding of how to interpret marketing analytics and grow a customer base.
- An ability to hit the ground running.
- An ability to manage multiple stakeholders simultaneously, while working to tight deadlines.

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