Full-time CRM Specialist
7 hours ago
**Full-Time CRM Specialist - Rosebery, NSW**:
Key Responsibilities
- Monitor and implement strategies to improve the health & performance of the customer database.
- Support Marketing Manager with the roll out and maintenance of a new loyalty program.
- Define customer lifecycle segments and build on our segmentation strategy to retain and grow customer engagement and spend.
- Deploy acquisition strategies to grow our marketable database.
- Support on e-commerce led projects, leading on the integration between tech platforms and Klaviyo.
- Manage ongoing A/B testing, analysis, reporting and optimisation.
- Collaborate across departments and deliver key insights to the wider Incu business.
**Requirements**:
- At least 3 years of relevant CRM experience. Experience using Klaviyo is essential.
- A customer first mindset with proven experience impacting customer value.
- An analytical mindset and the ability to analyse, utilise and gather insights from data.
- Great commercial acumen with the ability to present findings and recommendations to senior leadership.
- Strong attention to detail.
- Proactive with ideas and recommendations.
- A collaborative attitude.
- Experience using AP21 and TRS is advantageous.
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