Marketing Specialist

As the needs of our customers change, so do we.

At AGL, we believe progress is powered by our people.

If you’re set on making real change for tomorrow, we have the scale, resources and ambition to get it started today.

Now’s an extraordinary time to work with us. We’re taking the lead on renewables and expanding our products to make them more sustainable, affordable and useful for all Australians.

That’s what we call progress. To achieve it, we’re bringing together people with unique stories, perspectives, backgrounds and talent - and we need yours too

About the Role

The Marketing Acquisition - Campaigns Team is responsible for leading all retail acquisition campaigns for energy and telecommunications products, levering AGL’s brand, products and capabilities to support the Customer Markets strategic objectives. Team output must be customer centric, innovative and drive value for AGL whilst considering the political and regulatory landscape.

The Specialist position is an integral member of the Marketing team, with accountability for supporting the Marketing Manager and wider business to develop best practice digital marketing strategies and go to market plans.

Working closely with the AGL media team and our creative agencies, the Marketing Specialist role will be accountable for end-to-end campaign management, whilst closely monitoring performance and optimising accordingly. You will drive messaging development and provide embrace a test and learn culture optimising campaigns from the insights/reporting. The Marketing Specialist will work closely with cross functional teams to achieve the outcomes required, as well as external suppliers including creative agencies and mail houses.

What you’ll be doing:

- Develop messaging and communication strategies that leverage AGL’s brand, products and capabilities to deliver to Customer Markets priorities
- End-to-end campaign management including creative and digital briefs, timeline and budget management, approval processes, reporting and optimization, to achieve business targets and maximise ROI for prospecting customers.
- Evaluate marketing strategies contained within briefs received from the business and provide input.
- Collaborate cross functionally across Customer Markets teams and external suppliers
- Drive innovation through our communications to shift the way customers experience energy and telecommunications.
- Leverage data, insights and capability to personalise communications, align offer, message and channel to customer need.
- Ensure all marketing activity considers the political environment and aligns to legal and regulatory frameworks
- Ability to understand the legal and regulatory framework in the energy industry and how that impacts marketing activity
- Evaluate, negotiate and approve feedback provided by cross functional stakeholders on marketing materials
- Ability to work in flexible, cross-functional teams with a focus on commercial outcomes
- Understand strategy and translate into customer solutions
- Use of web analytics to provide analysis, and reporting on campaigns and user insights.

About You

The role requires someone who has strong retail instincts and an eye for identifying messaging opportunities. They are effective at building stakeholder relationships, proactive in their approach, able to work in a fast-paced environment and someone who can articulate and affect outcomes to ensure that recommendations delivered produce the optimal outcome for both AGL and the customer.

What you’ll bring to the table:

- Minimum of 5+ years’ experience in Integrated Marketing.
- Previous acquisition experience in either B2C or B2B.
- Experience in agency or retail environment is preferred.
- Understanding of communications development, campaign management & implementation and production processes for both above the line and digital media channels.
- Understanding and experience with digital analytic tools to monitor campaigns and user behaviour.

hybrid

COVID-19 Vaccination Policy

Inclusion at AGL

AGL has a commitment to maintain a diverse workforce, and welcomes the opportunity for applicants to share their lived experiences. We also recognise that some applicants may not wish to disclose, and we respect their decision. To learn more about reasonable adjustments that can be offered throughout the recruitment process, please visit:
Job Family Group:
Marketing