Marketing Manager, Payto

**Req ID**: 88971
**Department**: Insto SP&E Marketing
**Division**: Institutional
**Location**: Melbourne
About Us
At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the Role
As a Marketing Manager, PayTo Australia you will be focused on driving adoption of PayTo within large organisations through coordinated, coherent PayTo marketing campaigns that build and gain influence with the right people in the right organisations, supported by B2C adoption. You will define and drive go-to market plans from concept to execution, across multiple channels to drive impact. You will use your strategic marketing, commercial and stakeholder skills to accelerate awareness, engagement and adoption through innovative marketing initiatives as part of a connected enterprise-wide plan.
This role will be responsible for building Institutional’s reputation and position, particularly focused on PayTo, as ANZ’s response to the rapidly growing real time payments landscape.
Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours.
**Role Type**: 12mos Fixed-term
**Role Location**: This role is open to any ANZ locations in Melbourne, or Sydney.
**Work Hours**: Full-time, 40hrs/week
What will your day look like?
**Your key accountabilities will include**:
Extend ANZ’s PayTo customer positioning across ANZ channels
Develop an engaging platform, content strategy, and persona-led materials to create awareness, assist with education and communicate benefits
Create and promote simple ways for organisational influencers to drive adoption through sharing and educating their colleagues
Create and promote a wide-reaching PayTo campaign as part of the Institutional Reputation activity that delights all stakeholders
Support strategic sales with campaigns across ANZ and industry channels and via paid media targeting priority audiences
Measure and evaluate the contribution of these activities to accelerated buying journeys and commercial outcomes for thorough reporting on performance
Build once for many, working with marketing colleagues across ANZ and AP+ to uplift campaign consistency and longevity
Manage budget, partner AP+ engagement, reporting, evaluation and optimisation
Role model ANZ’s values and contribute to our positive culture (including risk culture)
What will you bring?
To grow and be successful in this role, you will ideally bring the following:
Experience in developing and managing ANZ B2B marketing campaigns
Institutional experience and knowledge of the Australian Institutional landscape
Payments marketing or product marketing experience
Experience with campaigns that drive adoption of a new behaviour or broad scale change
Strong track record of strategic marketing commerciality through to execution and reporting for commercial gain
Proven track record of planning, executing and optimising complex marketing campaigns.
Proven stakeholder engagement skills and comfortable to engage multiple audiences
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
So why join us?
From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.
But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.
We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.
Job Posting End Date
21/03/2025, 11.59pm, (Melbourne Australia)