Digital Media Strategist
24 hours ago
**Digital Media Strategist**
**Job Title**: Digital Media Strategist
**Location**: Melbourne / Hybrid
**Working Days**: Part Time / Full Time
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Job Description*:
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Responsibilities: *
- Work alongside key internal and external stakeholders to develop medium to long term strategy, objectives and initiatives for client social and web channels
- Advising best-in-practice strategies on each social platform to reach target audiences and KPIs of clients
- Interpreting data and statistics from Engage’s analytical platforms and turning them into digestible, meaningful insights for existing clients
- Reporting for Engage's clients using a wide variety of metrics, from video and post level, up to global and industry specific level, benchmarking against rivals where appropriate
- Contributing to business development pitches with examples of Engage success stories, as well as industry-wide examples gathered from Engage tools
- Keeping up with latest industry trends and devising ways of adopting them for existing clients
- Working closely with internal organic and paid media teams to advise on best publishing and media practices
- Forecasting video and social growth for existing and potential partners
- Lead on recommendations of new digital media platforms to accelerate client growth
**Key skills and knowledge**:
- Experience in a strategic or analytical role
- High level of numeracy - ability to present data in a clear and concise manner to stakeholders at both Engage and clients
- Strong communication skills. Ability to translate analytics into clear actionable insights for a range of partners, from social and production staff to C-suite customers
- Excellent knowledge of video and social media, and the ability to adapt quickly to new trends in the industry
- Flexible work ethic, work may require occasional travel or weekend work
- Analytical mind - ability to observe patterns and come to conclusions
- Strong knowledge and experience of digital publishing software and techniques
- A marketing background specialising in developing social media strategy, KPIs and goals to increase a digital audience and engagement
- Highly skilled and comfortable with presenting digital strategy and creative ideas to senior management level clients
**Beneficial skills**:
- Good knowledge of a wide variety of video and social platforms including YouTube, Facebook, Instagram, TikTok and Twitter
- Working knowledge of industry leading social and video analytics tools. Similar experience of analytics tools in CRM, broadcast or similar is beneficial but not essential
- Passion for sports such as rugby, cricket, AFL, soccer etc.
**Benefits**
We embrace diversity, value versatility and reward creativity:
- 20 days annual leave excluding bank holidays, annual leave increases with each year of service
- A fun and friendly office in the centre of Melbourne with a free bar and weekly social drinks
- Monthly Showcase presentations
- Tri-annual all Australia staff get togethers
- Internal & external development courses
- International travel (where required)
**About the Company**:
With offices and hubs in the UK, Australia, India, the US and Japan, Engage is a global, established digital agency who provide solutions to some of the most progressive and successful sports and brands across the globe.
Driven by data, we use the latest technology to help rights-holders and brands build audiences and drive new revenue streams. Our content services combine digital strategy, content production, and distribution to engage audiences across every screen and platform. Some of our clients here and abroad include ICC, VRC, Collingwood Football Club, Rugby Australia, Formula1, MLB, Real Madrid, Pro14, Godolphin, Chelsea FC, World Horse Racing and Gran Turismo.
Everything we do is not only fresh but rewarding and exciting. We pride ourselves on being a progressive, open-minded, flexible and inclusive employer. We invest in you so you can focus on doing what you’re great at and have the tools to excel.
The role will be based out of the Melbourne office and we are also flexible with working from home. With modern pet-friendly office spaces, development opportunities, team activities as well as on-site yoga, free beer and breakfast mornings, you can be rest assured there is never a dull moment when working with the Engage team.
**Job Type**: Part-time
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