Creative and Content Leader
5 days ago
Tourism and Events Queensland (TEQ) is the State's lead tourism marketing, event and experience development agency with a vision of Inspiring the World to Experience the Best Address on Earth. TEQ is committed to working collaboratively with key stakeholders to grow tourism and events across Queensland.
About the roleThe Creative and Content Leader provides leadership and strategic content direction on whole of state consumer
- and trade-targeted marketing initiatives. The role leads a small team of creative specialists and oversees the ideation, creation and cultivation of content for all platforms to ensure brand consistency and success in meeting business objectives.
Key duties
- Lead, coach and inspire a team.
- Oversee the development and implementation of content marketing strategies, stepping in to execute when needed.
- Project manage and implement content initiatives and projects.
- Build and maintain effective business relationships with key industry stakeholders to increase awareness and utilisation of digital content opportunities.
- Build and maintain relationships with creative agencies and work collaboratively to maximise opportunities and resolve problems.
- Manage and monitor the budget to ensure maximum effectiveness.
- Monitor, evaluate and report on all activities and initiatives undertaken.
**For this role, we will consider your**:
- Ability to lead and coach a team and to build relationships, influence and collaborate with a wide range of stakeholders.
- Creative experience in a professional environment, including but not limited to writing and editing copy, producing video and photography shoots, implementing SEO content recommendations.
- Experience briefing external agencies to deliver brand-aligned content.
- Ability to manage multiple projects simultaneously, including planning, delivering to varying deadlines with competing priorities, budget management and evaluating and reporting on projects.
- Experience developing content strategies that align with the organisation's overall marketing strategy.
There are no mandatory qualifications for this role, however a degree in business, marketing, tourism or journalism will be highly regarded.
Additional Information
- Applications will remain current for a period of up to 12 months after the closing date of the original vacancy and may be used for recurring or similar vacancies.
- Pre-employment checks will occur prior to any offer of employment being made. Checks may include:
- Referees
- Proof of eligibility for appointment (i.e. residency/citizenship status or evidence of your Australian working visa)
- Within one month of commencing employment, the successful applicant is required to disclose any employment as a lobbyist in the previous two years.
- The recommended applicant will be required to disclose any serious disciplinary action taken against them in public sector employment.
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