Social Media Specialist

Full Time, Melbourne

**About the Position**
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Due to a growing team, this position will be reporting to the Senior Campaign Marketing Manager. This position plays a critical role for the organisation, supporting our requirements for external communications via digital channels. The Social Media Specialist is a key contributor to the organisation's strategy to raise our profile and drive brand awareness, which will be done by leading the development and implementation of social media strategies organisation-wide.

**Key Accountabilities**:

- Develop and implement social media strategies to achieve business targets
- Collaborate with internal departments to develop cohesive campaigns
- Work with internal departments to identify goals and metrics for success and integrate metrics into all social media activity
- Concept and planning of all social media content across all relevant organisation and key department social media platforms
- Build robust social media content schedules
- Brief internal teams, contractors and agency partners to develop content, ensuring it is in line with the social media strategy of each department
- Identify appropriate, relevant and timely content opportunities across all relevant social channels
- Work with internal teams to develop social media advertising campaigns in line with broader marketing strategies
- Day-to-day management and optimisation of advertising campaign development and implementation
- Generate creative ideas and inspire team collaboration to achieve set KPIs for each advertising campaign.

**Skills and Attributes**:

- Enthusiastic and proactive person who’s keen to join a small but fun team with an amazing work culture
- You’re highly skilled with a great attention to detail and able to multitask while working calmly and efficiently under pressure. You live and breathe digital and know socials inside out
- You may have an agency background and are looking to come client-side, or seeking the next role in a small but growing business. Either way, you consider yourself a social and paid marketing specialist and can back it up with a strong background in PPC and organic
- For the right person, this is a fantastic opportunity to work for an iconic brand, supporting the organisation in managing key digital content and developing and executing the social media strategy
- You will have excellent stakeholder engagement skills, strong emotional intelligence and be confident in managing key relationships both internally and with external agencies.

**Experience and Qualifications**:

- Significant experience in social media management and paid social media campaigns
- Bachelor degree in Communications, Marketing or similar
- Proven experience creating creative content for social media
- Strong experience in copywriting for social media
- Strong understanding of the Facebook Pixel & ability to develop a pixel tracking strategy
- Experience using Google Analytics and Google Tag Manager to measure social results
- Proven track record in delivering significant improvement in social media metrics for an organisation, and incremental financial outcomes
- In-depth understanding of each social media advertising platform - including specific targeting requirements, creative specifications and budget needs

**Things to Note**:
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We offer a hybrid working environment with a mix of working from home and time together in our amazing co-working space based in South Yarra.

**Application Process**
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If this sounds like the perfect opportunity for you, please submit your CV and cover letter ASAP. This is your chance to be part of our highly creative, hard-working, passionate and growing team
- Please note that only applicants meeting the criteria outlined above will be contacted as part of the short-listing process._