Events & Partnership Manager - Hawthorn East

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

About the team

Our Coles Liquor team support Liquorland, Liquorland Cellars and Liquorland Warehouse, each with their own unique offering and customer base. With a network of more than 930 stores and ultra-convenient online sites, delivering on our commitment to provide accessible drink solutions for every occasion.

**About the role**

We’re seeking an experienced Events & Partnership Manager to lead the development and execution of high-impact sponsorships and activations that strengthen brand awareness and drive customer engagement for Liquorland.

**Why Apply**
- Work with some of the highest-profile sporting organisations and consumer brands in the country.
- Work on strategy and delivery, managing end-to-end activations and sponsorships that bring our brand to life in meaningful and measurable ways.
- Collaborate closely with senior stakeholders right across the Coles business.

**Applications close Thursday 17th July**

**What you’ll do**:

- Lead the planning and execution of large-scale sponsorships and customer activations from concept through to delivery.
- Manage relationships with national sporting bodies and commercial partners, ensuring activations are delivered on time, within budget, and to a high standard.
- Translate brand strategy into meaningful customer experiences that drive awareness, consideration and engagement.
- Work cross-functionally with internal teams and external agencies to ensure alignment and collaboration across every touchpoint.
- Monitor performance metrics to evaluate success and continuously improve future activations.
- Navigate challenges confidently, maintaining strong and productive relationships.
- Support a collaborative and high-performance team culture, where everyone leans in and no task is too small.

**About you and your skills**

You bring deep experience in managing large scale complex events or sponsorships—ideally in sport or with high-profile brands—and understand the pressure of delivering at scale. You may have worked within organisations like the AFL, Asahi Beverages or a leading creative agency.

Importantly, you thrive in fast-paced environments, value great teamwork, and know how to balance strategy with hands-on delivery.

**You’ll also have**:

- A strong project discipline, attention to detail, and bring operational excellence to everything you do.
- A strong understanding of brand-building and customer engagement through events.
- Excellent communication and influencing skills with a collaborative mindset.
- Confidence managing multiple projects simultaneously.

If you’re looking to take the next step in your events and partnerships career with a team that works hard, supports each other, celebrates success, and has fun along the way, we’d love to hear from you

LI-MAR

What’s in it for you?
- **
Flexible working options**:We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
- ** Office perks**: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
- ** Discounts**:Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
- ** Reward through recognition**: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
- ** Opportunities for learning and development**: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
- ** Paid parental leave**: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
- ** Investment in your future**:Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About the recruitment process

Job ID: 159721

Employment Type: Full time