Community Specialist

At HOKA, our goal is to inspire people to move. We want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion - and with an “always-on” mindset for innovation and thinking outside the box, we craft bold and unexpected new solutions for athletes of all types. We aim to amplify voices and help provide access to running, walking, fitness and the outdoors. We believe everyone is an athlete. And however you find joy in movement, HOKA has your back.
**About the Role**:
Hoka is a Consumer driven brand, within the Accent Brands division. We operate with a brand first mentality, which enhances the merchandise and sales strategy, positioning Hoka as the leading premium performance brand within the ANZ marketplace. At Hoka, we are community obsessed with the ambition of brining joyful performance to all types of runners.
The Community Lead is a dynamic, community-focused role responsible for fostering relationships within the running community across Australia & New Zealand. This team member will play an integral part in building strong connections with run clubs, local KOL’s, brand activations, podiatry, medical communities, and staff training. A natural ambassador for the brand, the Community Lead will work closely with various stakeholders to enhance the runner's experience and elevate Hoka’s presence in the community.
This is not a Monday-Friday, 9-5 job. It is a role that operates when the running community is active—during evenings, weekends, events, and runs. You will need to be adaptable, energetic, and deeply passionate about bringing joy, inspiration, and support to the runners you serve. The Community Lead will represent Hoka as a dedicated advocate for wellness, performance, and inclusivity in the running world.
**Your key responsibilities will include**:

- Management of Podiatry & medical technical network & related brand strategy
- Elevate & oversee Hoka staff training initiatives across Hoka retail, Accent retail & Key wholesale partners
- Activate and drive Hoka presence at key weekly run clubs across VIC, SA & WA
- Activate and manage key Hoka activations within the community, at both large and small scale
- Collaboratively work with brand marketing team to create & edit “community content” for multiple channels
- Drive Hoka KOL execution from seeding to product usage and testing
- Ensure activation of brand outside of 9-5, when runners are most present

**To succeed in this role, you will need to have the following**:

- Demonstrated sound understanding of technical footwear
- Strong brand marketing experience and understanding of how brands activate content/community strategies
- Passion to work collaboratively with marketing & sales teams, to best activate targeted strategies with partners
- Passion to speak confidently within both large, small and individual audiences
- Ability to work with different levels of customers from shop floor sales staff, to retail owners & brand marketing operators
- Ability to create and edit authentic content, captured through phone
- Ability to passionately work outside of Monday-Friday

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.