Digital Marketing Manager

**Req ID**: 94002
**Department**: AR Digital Marketing
**Division**: Australia Retail
**Location**: Melbourne
About Us
At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the Role
As a Digital Marketing Manager in our Advertising team, you’ll play a key specialist role in managing performance media and owned digital channels to enable people to purchase ANZ products which meet their needs. This role is responsible for managing and optimising effective and digital performance campaigns. You’ll work with media and creative agencies (including ANZ’s internal agency, BlueSky), the broader marketing teams (Advertising and Strategy & Proposition), Personalisation and Digital teams, product and business stakeholders to deliver integrated marketing campaigns which help us to meet sales objectives.
Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours.
**Role Type**: 4 Months Fixed Term Opportunity
**Role Location**: 833 Collins Street, Docklands VIC 3008
**Role Schedule**: Full Time (40 hrs/week)
What will your day look like?
**As a Digital Marketing Manager, you are accountable for**:
Managing digital marketing media activity to attract prospective customers onsite by providing seamless digital experiences
Briefing and overseeing campaign asset production to support relevant digital campaign delivery
Developing audience segmentation strategies across onsite and offsite environments incorporating test and learn approach
Engaging customers through personalised on-site experiences to help them navigate through the digital journey
Pulling relevant digital levers through ongoing optimisation and testing to deliver sales and leads targets
Collaborating with the Advertising and Strategic Marketing teams to ensure marketing campaigns have maximum impact on acquisition
What will you bring?
To grow and be successful in this role, you will ideally bring the following:
Extensive experience in digital marketing preferably with Finance or service industry experience
Deep knowledge of digital channels and platforms which maximises overall digital execution, innovation and delivery of digitally led customer and commercial outcomes
Proficiency in managing digital marketing, website personalisation or targeted marketing, creative development & production
Experience with sourcing and analysing data, drawing insights, performance reporting and campaign optimisation
Strong stakeholder management and influencing skills
Commercially savvy with strong results focus
Strong experience working with or within advertising agencies to develop and manage campaigns that meet business objectives
A growth mindset, resilient nature, and an ability to cope and support others during uncertainty
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
So why join us?
From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.
But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.
We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.
Job Posting End Date
05/05/2025, 11.59pm, (Melbourne Australia)