Head of Marketing and Recruitment

3 days ago

Sydney, Australia Australian Institute of Music Full time

Based from our state-of-the-art music campus at The Rocks
- Inclusive and supportive team
- Own and lead our Marketing and Recruitment strategy and initiatives

**The Australian Institute of Music**, or **AIM**, is seeking a Head of Marketing and Recruitment to join our staff on a full-time basis, to lead the Institute’s Marketing and Recruitment strategy, deliver innovative solutions to grow market share and drive a great team.

**You will be responsible for**:

- Leading the marketing strategy and student recruitment for the Institute, ensuring that all elements of the marketing mix including segmentation and campaigns, are part of long-range plans
- Driving targets for revenue, business growth and new opportunities
- Providing leadership to the Marketing and Student Recruitment teams
- Lead the annual student recruitment planning process to set targets for new enrolments and revenue, in line with long range plans
- Lead the execution of lead generation campaigns targeting enhanced conversion rates
- Building strong external relationships with industry, key third parties and other education providers
- Delivering innovative Marketing and Recruitment solutions, advising the CEO and Board of Directors on opportunities and risks
- Working to support continual improvement to address the needs of students and prospective students
- Ensuring we meet our regulatory obligations and compliance requirements
- Support in driving the overall business prerogatives of the Institution
- Ensuring that high levels of student satisfaction, reduced attrition, and enhanced graduation outcomes are achieved
- This role will be equally responsible for both of our Sydney and Melbourne locations, with interstate travel required to support both sites. You will also support off-campus activities as required._

**Experience and Attributes**:

- Bachelor’s degree in relevant field and/or industry certifications
- Extensive experience in Marketing and Recruitment management and/or leadership roles
- Familiarity with regulatory frameworks and accountabilities governing Australian Higher Education, including experience working in Higher Education
- Experience in the marketing mix including marketing planning, segmentation, campaign execution, events, online, direct marketing, social media, and public relations
- Evidence of working with or developing student recruitment strategies
- Proven experience developing, leading and managing high performing teams
- Effective written and verbal communication skills with a wide array of stakeholders
- A passion for music and sound knowledge of the higher education sector

**Why Work at AIM?**
- State of the art facilities and great campus locations
- Opportunity for flexible working
- Enjoy our creative spaces and in-house instruments/equipment (e.g. pianos, drum kits, recording studios etc.)
- Professional development opportunities

**About Us**:
AIM is a place where music comes first and the only private tertiary college in Australia. For over 50 years we have been devoted exclusively to the pursuit of excellence in music. We offer a range of foundation, undergraduate and postgraduate degrees that specialise in music performance, composition, audio production and entertainment management.

AIM values diversity, equality & inclusion. We encourage people of Aboriginal and Torres Strait Islander descent, the LGBTQI+ community, people with disability, and people from all backgrounds to apply.

We look forward to welcoming you

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