Head of CRM

Company Description
**Your new opportunity at Nine.**

The Sydney Morning Herald, The Age and the Financial Review are Australia’s most awarded newsrooms, breaking the biggest stories with bravery and balance. We are trusted by over 12.8 million Australians every month to deliver breaking news, investigative journalism and unmissable analysis on the issues that matter to them.

We’re looking for a passionate senior marketer with extensive customer marketing experience to manage our CRM function, reporting into the Director of Subscriptions & Marketing. In this role you will lead the development and oversight of the teams’ strategy and roadmap to ensure that a personalised and improved audience experience is at the core of everything we do.

**Job Description**:
This is an exciting opportunity to lead a passionate and creative team and help us support the important work of our newsrooms through new and innovative customer marketing strategies.

Day to day you will:

- Understand and implement ongoing audience segmentation and data smarts for robust automated and tactical audience strategies.
- Champion and enhance the onsite subscriber experience in collaboration with our Customer Service and Product teams to streamline the contact and support strategy for our audiences.
- Oversee the capabilities of our marketing platform, Salesforce Marketing Cloud, ensuring we’re up to date with emerging functionality and other technologies to meet business requirements.
- Manage our digital specialist (martech) agency, to ensure we’re implementing and optimising best practice initiatives and journeys.
- Manage a team of engagement and lifecycle marketers, helping achieve creative and impactful ways to engage our audience.
- Build strong and open relationships with key internal stakeholders from across the business and the broader marketing team to align CX and CRM objectives with subscriber conversion, engagement and retention strategies.
- Provide thought leadership that contributes to new thinking and ideas, helping to drive innovation across the team to support the growth of our brands.

**Qualifications**:
**Enough about us, let's talk about you**

You’re an experienced data-driven marketer that understands the importance of intelligent martech capabilities, enhanced audience segmentation, optimised customer journeys and smart end to end subscriber experiences to drive improved acquisition, engagement, retention and advocacy. You know the value of building strong cross-team relationships with external and internal stakeholders including technology vendors, data analysts and wider product and tech teams.

As a self starter, you have confidence and curiosity in equal measure and thrive in an environment where innovation and initiative are encouraged.

In order to succeed, you will ideally:

- Confident senior marketer with experience in managing a CRM, lifecycle or similar function including customer marketing, audience segmentation, digital, CRM and data-driven marketing.
- Confident people manager with experience leading and developing a team
- Naturally obsessed with insights and data, and can contribute analysis that leads to strategic and actionable insights.
- Strong understanding of Salesforce Marketing Cloud (or equivalent) and it’s capabilities to realise sophisticated 1:1 strategies.
- A confident communicator with the ability to influence all levels of stakeholders.
- Able to perform in a rapid, dynamic environment where critical thinking, agility, creativity and confidence are essential.
- Passionate about seeing those in your team succeed and supporting their growth within their roles.

Additional Information
**Life at Nine.**

Nine’s strategy is to create great content, distribute it broadly and engage audiences and advertisers. We are Australia’s largest locally owned media company - the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment.
- Career development and quality training
- Up to 16 weeks paid primary carer’s parental leave
- Discounts on lifestyle, entertainment, and leisure memberships, including health insurance, dental and gym
- Access to Future Women - a movement to help women connect, learn and lead through unique content and events.
- Hybrid Working/Flexible working
- Discounts on products and services with corporate partners

**Our Commitment to Diversity and Inclusion**:
**Nine’s Workplace Condition of Entry**:
Nine is committed to maintaining a safe and healthy workplace and doing what is reasonably practical to protect our people, including visitors to all Nine sites and events.

**Disclaimer**:We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes