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Marketing Manager

2 weeks ago

Melbourne, Australia ANZ Banking Group Full time

**Req ID**: 74936
**Department**: AR Personalisation & Digital Sales
**Division**: Australia Retail
**Location**: Melbourne
About Us
At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the Role
As a 1:1 Marketing Manager, you will play a pivotal role in the Personalisation business, driving the creation of best-in-class customer journeys to generate incremental revenue. In addition to your core responsibilities, you will actively contribute to a security project aimed at enhancing customer safety by removing by developing proactive communications to raise awareness about scams and frauds.
Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours.
**Role Type**: 12-month Fixed Term contract (end September 2025), Full-time
**Role Location**: 833 Collins St, Docklands, Victoria 3008
What will your day look like?
**You will have the opportunity to**:
Deliver integrated 1-1 below the line personalised experiences.
Analyse and segment data to establish key target audiences for campaigns including inclusion and exclusion criteria.
Define the customer journey and build out best in class messaging that’s relevant for the channel.
Develop ongoing test and learn framework across channels to optimise incremental sales, product usage, and retention
Measure, optimise, and stop campaigns based on key performance metrics.
Work with creative / production / agencies and partners to develop and productionise campaign messaging.
Work with our product owners and capability team to develop and operationalise new personalisation capabilities.
Work with product and marketing stakeholders to deliver propositions via personalised channels, leveraging new-to-bank marketing technology and capability, to establish best practice guidelines and frameworks for working.
What will you bring?
To grow and be successful in this role, you will ideally bring the following:
You will have data-driven campaign experience including the ability to manage end-to-end design, delivery and management of 1-1 integrated marketing communications which drive customer engagement.
Deep knowledge of digital channels and platforms which maximises overall digital execution, innovation and delivery of digitally led customer and commercial outcomes.
Proficiency in managing digital marketing, website personalisation or targeted marketing.
Experience with sourcing and analysing data, drawing insights, performance reporting and campaign optimisation.
Excellent communication skills and experience in working with creative agency and in-house partners to develop campaign creative, messaging, ensuring alignment to brand guidelines, tone of voice and strategic objectives.
Strong stakeholder management and experience working with a cross functional team to understand existing processes and journeys and deliver to a communication plan within required timeframes. This includes experience working with data and analytics team to enable segmentation and implement trigger-based campaigns.
Comprehensive understanding of a range of problem-solving techniques with an ability to multi-task and be highly adaptable to change and ambiguity.
A growth mindset, resilient nature, and an ability to cope and support others during uncertainty
Have a curious mindset and continuously test and learn ways to improve communications. This includes reporting on program performance to key stakeholders and facilitating sharing of insights and learnings across ANZ.
Experience in financial services would be a bonus.
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
So why join us?
From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.
But it's not just our customers who'll feel your impact. you'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.
We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.
Job Posting End Date
16/09/2024, 11.59pm, (Melbourne Australia)