Pr Manager

Location:
- Melbourne- Job Type:
- Permanent- Salary:
- Base salary + 11% super- Contact:
- Lucy Garrido As the world’s largest digital art gallery, THE LUME Melbourne is a groundbreaking cultural attraction that is redefining the boundaries of traditional exhibitions, immersing visitors in unforgettable multi-sensory experiences that breathe new life into art and culture. With awe-inspiring projections reaching four storeys high across a sprawling 3,000 sqm space, THE LUME Melbourne is a pioneer of innovation in the art world, transforming masterpieces into captivating journeys that enchant the senses and ignite the imagination.

But this is just the beginning

THE LUME Melbourne's vision stretches far beyond blockbuster exhibitions like Van Gogh, Monet & Friends, and Connection. They aspire to explore creative possibilities within the gallery, establishing it as the shining centrepiece of Melbourne's cultural and major events scene..

..and this is where you come in.

As the business scales up their commercial, marketing, and creative teams, they invite you to be part of something truly special. THE LUME Melbourne is teeming with possibilities, ready to unveil extraordinary experiences that will leave a lasting impact. They are looking for the right people with the right attitude, ready to deliver on this vision.

In this newly created role as Public Relations Manager, your primary responsibility with be to develop and execute public relations strategies for The LUME Melbourne in support of the overall business plan and strategic direction. You will focus on managing and enhancing the public image and reputation of The LUME Melbounre to ensure its high profile as the leader within the arts and culture space and solidify its reputation as Melbourne’s most visited cultural icon.

You will work closely with the in-house marketing team and work to establish and maintain relationships with key stakeholders; internal, media, government bodies and the public. We are looking for a creative and strategic thinker who can effectively communicate brand values and messages to a diverse audience.

This is an incredible opportunity to become part of an expanding, remarkable team that thrives on limitless imagination and creating transformative experiences.

**Key Accountabilities**:

- Develop and execute strategic PR plans to increase brand awareness and drive audience engagement.
- Cultivate and maintain relationships with media outlets, journalists, bloggers and influencers to secure media coverage for THE LUME Melbourne’s activities.
- Look beyond traditional art and culture sectors to identify and cultivate mutually beneficial PR-led partnership opportunities.
- Develop creative and compelling PR-driven activation concepts that leverage brand partnerships to enhance brand awareness and engagement.
- Create and distribute press releases, media alerts, and other PR materials to relevant media contacts.
- Serve as the primary point of contact for media inquiries and interview requests, coordinating responses and media opportunities.
- Collaborate with internal teams, including marketing, creative, and operations to align PR efforts with overall organisational goals.
- Develop and maintain a comprehensive media database, ensuring accurate and up-to-date contact information.
- Monitor media coverage and industry trends to identify opportunities and risks, providing timely reports and recommendations to senior management.
- Organise and manage media events, press conferences, and promotional activities, including guest lists, logistics, run sheets, talking points and media materials.
- Support crisis communication efforts, handling sensitive issues with professionalism and ensuring clear and consistent messaging.
- Stay abreast of industry best practices and emerging PR trends, incorporating innovative approaches into our PR strategies.

**Key Requirements**:

- Bachelor’s degree in PR, journalism or a related field
- Strong PR experience, ideally within the arts and entertainment space
- Strong understanding of media relations and existing relationships with journalists, media outlets and government bodies
- Exceptional written and very communications skills with the ability to craft compelling and concise messages for a range of audiences
- Creative thinker with the ability to develop innovative PR campaigns and strategies
- Exceptional organisation skills and project management skills
- Ability to work at a fast pace and multi task
- Strong interpersonal skills, internal and external
- Ability to work independently and collaboratively within a team setting

Join a business where you'll fuel your personal growth and together with top industry talent in a collaborative environment. Beyond this, you'll also enjoy myriad personal and social perks: free access to THE LUME Melbourne (spanning our feature experiences, exclusive events, opening nights, yoga & wellness classes) discounts at our café and retail store,