Product Marketing Specialist

2 weeks ago

Brisbane, Australia Liebherr-Australia Pty. Ltd. Full time

**About the role**

Liebherr-Australia has a rare career opportunity for a suitably qualified and experienced Product Marketing Specialist ready for their next career opportunity. Based at our Brisbane South office and reporting to the Divisional Product Marketing Manager, you will be responsible for the end-to-end development and execution of Go-To-Market and product launch strategies for Liebherr’s mining service product portfolio. This newly created role will form part of our growing global marketing team supporting Liebherr mining products and services and will work closely with various internal stakeholders across the global business.

**Duties**:

- Develop and execute the Go-To-Market strategy for service products including messaging, positioning, segmentation, channel strategy, and product launch strategy
- Develop sales and marketing tools
- Collect and analyse market trends, technology trends, and competitive information
- Analyse mining industry buyers and the purchasing process
- Support the training department in development of training modules and webinars
- Contribute to organisation of marketing events (virtual and physical)
- Establish and maintain effective relationships with internal and external stakeholders

**Skills and Experience**:

- A tertiary qualification in Marketing and Communications or similar
- Creativity, adaptability, and the ability to work collaboratively in a team
- Proven experience delivering successful product marketing concepts and strategies
- Exceptional communication skills with experience translating technical and business information into engaging messages
- Exceptional organisational skills with the ability to manage multiple diverse projects
- Advanced MS Office Suite skills
- Adobe Creative Suite skills desirable
- Experience in mining or other technical industries would be advantageous

**One Passion. Many Opportunities.**

**The company**:
Liebherr-Australia Pty Ltd is part of the Liebherr Group, which employs nearly 50,000 people, in more than 140 companies and 50 countries on every continent. Liebherr's decades of experience, knowledge, and dedication to the highest quality and most reliable technologies makes Liebherr a respected leader and a trustworthy partner to industry. Liebherr-Australia is responsible for selling and servicing earthmoving machines, mining machines, mobile cranes, tower cranes, maritime cranes as well as deep foundation machines throughout Australia and New Zealand. Though the company's 20 hectare Head Office Complex is based in Adelaide, Australia, the commitment to, and support of, New Zealand customers is unwavering.

**Location**:
Liebherr-Australia Pty. Ltd.

67 Grey Street

4101 Brisbane

Australia (AU)

**Contact**:
Stuart Spence

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