Marketing Specialist

**Work type**:
Full Time

**Location**:
Brisbane, Sydney

**Job type**:
Marketing & Communications

**Applications close**:
**Marketing Specialist**:
Hello. We’re Velocity Frequent Flyer, part of the Virgin Australia Group. And we’re back (in a big way).

As we ramp things up, we’re on the lookout for new, come-as-you-are team members to join our fast-growing squad and be responsible for driving Marketing outcomes for one of ‘Australia’s most loved loyalty programs’. A program that’s currently 11 million members strong and counting. That’s half of Australia

If successful, our members will have you, your team and our partnerships to thank for stacking up their points and making getting back in the air even more exciting.

**Who we’re looking for**:
Someone keen to join an award-winning team and take one of ‘Australia’s most loved loyalty programs’ to the next level. With a thing for best in class, a passion for digital, and the talent for embracing business change and moving towards integrating loyalty partners and member lifecycle. You will be data driven and have a breadth of experience working campaign management tools.

**What you’ll be doing**:
The objective of the Marketing Specialist role is to plan, execute and manage tactical and always-on marketing campaigns to influence and grow SME market share and revenue for Virgin Australia.

Sitting within the Velocity Marketing Team, you'll work hand-in-glove with our Product, Commercial and Loyalty teams to develop tactical campaign strategies to meet commercial goals and work with our Brand, CRM, Social, Content, PR and Agency teams to execute. This is a key role within the SME Squad for one of the biggest brands in Australia.

Your day will include:

- Developing integrated marketing plans to brief internal and external stakeholders
- Plan channels with a full funnel marketing approach to deliver and optimise leads
- Create messaging frameworks and value propositions that meet our customers needs, leveraging data and insight
- Work with commercial stakeholders to define commercial marketing goals, supervise measurement and report on outcomes.
- Briefing agencies and internal stakeholders across Media, CRM, Creative, PR, Content, Partnerships and Social to formulate integrated marketing campaigns

**You’ll be great in this role if you have**:

- Minimum 5 years mid-level marketing experience
- Ability to deliver end to end marketing campaigns across multiple channels
- Understanding of B2B audiences and marketing approaches
- Experience briefing and leading agency deliverables
- Is data-driven, with a focus on customer-led marketing campaign experience
- Ability to assess opportunities and turn insights into actions
- Is able to build strong network/relationships across all lines of business and external Partners to deliver results and has communication skills like no other
- Has a wicked eye for detail

**What you’ll get from us**:
We’re committed to looking after you, with some of the best benefits and conditions in the industry - including (but not limited to):

- Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
- Flexible working arrangements (including work hours and work from home)
- Discounts on travel insurance, car hire, accommodation and experiences worldwide
- Discounted Virgin Australia Lounge membership
- Hospitality, retail, technology, beauty services and wellness discounts
- Wellness support, including the _betterme_ digital wellbeing platform
- A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life - physical, mental, social and financial
- Dress for Your Day - enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

**Equality rules**

**COVID-19**

The safety and security of our people, guests and operations come first. Always. That’s why we’ve put together a comprehensive ‘Mandatory COVID-19 Vaccination Policy’. In a nutshell, to work with us, you’ll need to comply with our (and the airport’s) rules and regulations. And be fully vaxxed.

**Want to know more?** **We’re ready to hear from you.