Digital Marketing Specialist
1 week ago
Location- Brisbane- Department- Marketing- Type- Full TimeTo support our rapid and continuous growth, we are looking for an experienced digital marketing specialist to expand adoption across our current products as well as launch new upcoming products. Reporting to the Head of Marketing, you will help play a key role in developing strategies that help us meet our business objectives.
**Responsibilities**:
**Responsibilities**:
- Manage Google Adwords and other paid advertising accounts.
- Create and publish engaging content.
- Monitor analytics tools and digital traffic, providing recommendations and strategies to improve.
- Scale advertising campaigns to maximise ROI.
- Create end-to-end campaigns to promote new products to market.
- Develop new strategies to generate leads and maximise etrainu’s audience.
- Contribute towards marketing KPI’s and business objectives.
- Improve key website metrics including total traffic and conversion rate.
- Utilise automation tools to drive efficiencies and increase brand engagement.
**Job Requirements**:
**Job Requirements**:
- 3+ years experience in B2B marketing.
- Experience executing end-to-end campaigns from planning through to creation, execution and promotion.
- Natural inclination to measure the effectiveness of marketing activities with the aim to continuously improve and manage stakeholder expectations.
- Experience managing relationships with stakeholders across different business units.
- Excellent writing and communication skills.
- Preferred experience with Hubspot and Webflow.
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