Senior Marketing Manager

3 days ago

Chatswood, New South Wales, Australia New Sunrise Full time $120,000 - $180,000 per year

Join an Award-winning Team, leading the future of Retail in Australia as a Senior Marketing Manager

Company Description

New Sunrise is Australia's No.1 independent petrol & convenience buying group, family-owned since 1998. With over 1,200 stores nationwide, we provide independent retailers with a world-class retail system that drives profitability, brand visibility, and customer loyalty. As a nationwide buying and promotional group, we negotiate better prices with suppliers, deliver exclusive deals, and offer comprehensive operational, merchandising, and data-driven insights to help retailers grow. Our Marketing efforts span both ATL and digital channels, supported in-store activations and national campaigns that create memorable customer experiences.

Role Description

This is a
full-time, on-site role
for a Senior Marketing Manager, based in
Chatswood, NSW
.

The Senior Marketing Manager will:

  • Develop and execute marketing strategies to
    enhance brand visibility and engagement
    .
  • Lead
    ATL and digital marketing campaigns
    , ensuring full integration across channels.
  • Work closely with
    Category, Retail, and Operations
    teams to support business objectives.
  • Analyse market trends, identify opportunities, and align all activity with company goals.
  • Present confidently to suppliers, securing
    co-investment and partnerships
    .

Key Responsibilities

  • Lead, mentor, and inspire
    the marketing team, fostering accountability and collaboration.
  • Act as the
    central marketing coordinator across departments
    , aligning campaigns with Retail, Sales, and Operations.
  • Own
    brand strategy and ATL campaigns
    (TV, radio, outdoor, sponsorships, activations).
  • Oversee
    digital and online channels
    , ensuring strong integration of paid social, SEM/SEO, content, CRM, and loyalty programs.
  • Present to suppliers to
    secure co-investment
    and build long-term partnerships.
  • Manage
    media planning, agency relationships, and supplier-funded activity
    to maximise ROI.
  • Report on
    campaign results, supplier outcomes, and marketing performance
    .

Qualifications

  • 5+ years' marketing experience, with proven
    ATL campaign and brand management expertise
    .
  • Strong knowledge of
    digital and online marketing
    , able to integrate across all channels.
  • Experience managing and developing a
    multi-disciplinary team
    (digital, CRM, brand).
  • Confidence and presence to
    influence suppliers and present proposals that secure funding
    .
  • Excellent cross-functional collaboration and stakeholder management skills.
  • A balance of
    strategic planning and roll-up-your-sleeves execution
    .
  • Retail, FMCG, or convenience industry background highly regarded.

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