Head of Brand and Marketing

2 days ago

Melbourne, Australia BankVic Full time

**22nd January, 2025**:
**About BankVic**:
We are the small bank of big opportunity.

We exist to serve those who protect and serve our community. Founded 50 years ago by Victorian Police officers, our members are from the police, health, and emergency services. Because we’re small, we each have a greater opportunity for personal impact.

As a certified B Corporation, we are committed to transparency, accountability, and working in the best interests of our members, community and each other. Being a small bank also means you can get involved in a broad range of work and gain exposure to parts of the organisation outside of your own team.

If you’re seeking to make a difference and find purpose in your work, it’s time to join us at BankVic.

**The opportunity**:
Reporting into the Chief Product & Marketing Officer, the Head of Brand and Marketing will play an integral role in driving the development and delivery of BankVic’s integrated brand and marketing strategies that support BankVic’s growth. This strategic yet hands-on role requires a strong, creative leader with a results-orientated mindset.

Leading a team of five, the Head of Brand and Marketing will lead and develop the BankVic’s brand and marketing strategy, brand purpose, campaign activities, administration and the optimisation of BankVic’s marketing automation platform and paid media platforms and member engagement programs.

**Responsibilities include, but are not limited to**
- Develop and implement BankVic’s brand and marketing strategy, oversee budget management, and inspire and lead a high-performing team.
- Champion the BankVic brand internally to ensure internal alignment of our brand story.
- Oversee the program of campaign activities to drive acquisition and engagement.
- Foster advocacy and deepen relationships among BankVic’s membership base through insight-driven member engagement programs.
- Oversee contract negotiation and management of key sponsorship partnerships.
- Develop and implement marketing performance framework for effective tracking of marketing activity and spend.

**Who we are looking for**:
We are looking for someone who will have at least 10+ years of experience in the marketing industry, and more recently in a leadership role. You have a strong commercial focus and extensive experience working in a highly regulated and complex business environment, preferably within financial services.
- Proven leadership skills and experience in leading and mentoring teams.
- Demonstrated experience in developing and delivering insight-led, integrated marketing programs.
- Strong communication and presentation skills, with ability to influence Executive team members.
- Experience in developing and implementing content marketing strategies.
- Excellent copywriting skills.
- Strong analytical skills, leveraging data to optimise marketing plans.
- Project management expertise with the ability to balance multiple priorities and deadlines.
- Solid understanding of CRM, marketing automation systems, digital analytics, and how to drive and measure results across digital and offline channels.

***What we can offer**:

- Additional five days Lifestyle leave.
- Generous parental leave provisions.
- 2 days paid volunteer leave.
- Discounts and savings off a range of our products and services.
- Ambulance Victoria Membership reimbursements.
- Hybrid working environment.
- Ongoing professional development with access to study leave.
- Reward and recognition program.

If you’re ready to join us in building a workplace where everyone can thrive, click apply.

  • Head Of Marketing

    4 weeks ago

    Melbourne, Victoria, Australia Randstad - Sales & Marketing Full time

    Position: Head of Marketing (Beauty Industry) Location: Melbourne, Victoria, Australia Employment Type: Hybrid Commercial Full-timeAbout the Brand We are partnering with a well-established and globally recognized brand in the beauty industry with a long history of expertise.This company is a pioneer in creating science-backed beauty products that produce...

  • Head of Marketing

    4 weeks ago

    Melbourne, Victoria, Australia Randstad - Sales & Marketing Full time

    Position: Head of Marketing (Beauty Industry)Location: Melbourne, Victoria, AustraliaEmployment Type: Hybrid Commercial Full-timeAbout the BrandWe are partnering with a well-established and globally recognized brand in the beauty industry with a long history of expertise. This company is a pioneer in creating science-backed beauty products that produce...

  • Head of Marketing

    4 weeks ago

    Melbourne, Victoria, Australia Randstad - Sales & Marketing Full time

    Position: Head of Marketing (Beauty Industry)Location: Melbourne, Victoria, AustraliaEmployment Type: Hybrid Commercial Full-timeAbout the BrandWe are partnering with a well-established and globally recognized brand in the beauty industry with a long history of expertise. This company is a pioneer in creating science-backed beauty products that produce...

  • Head of Brand Marketing and Content

    1 day ago

    Melbourne, Australia Cbus Full time

    Head of Brand Marketing and Content **About Cbus** Created by workers, for workers, Cbus Super is one of Australia's most successful Superannuation funds. For almost four decades we've proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry. As an award-winning...

  • Head of Brand

    20 hours ago

    Melbourne, Australia AustralianSuper Full time

    Reporting to the Head of Member Experience & Marketing, the Head of Brand & Growth Marketing is responsible for leading the teams that develop and deliver all brand and acquisition marketing activity, ensuring all activity is cohesive, impactful, and delivers on the Brand promise. **Key duties include but are not limited to**: - In conjunction with the...

  • Head of Performance Marketing

    1 day ago

    Melbourne, Victoria, Australia Brand Collective Full time

    OverviewDo you want to lead the future of paid media across some of Australia's most iconic fashion and lifestyle brands? As the Head of Performance Marketing, you'll take ownership of Brand Collective's paid digital strategy, driving customer acquisition, retention, and revenue growth across our diverse brand portfolio.This is a leadership role at the...

  • Head of Performance Marketing

    1 day ago

    Melbourne, Victoria, Australia Brand Collective Full time

    OverviewDo you want to lead the future of paid media across some of Australia's most iconic fashion and lifestyle brands? As the Head of Performance Marketing, you'll take ownership of Brand Collective's paid digital strategy, driving customer acquisition, retention, and revenue growth across our diverse brand portfolio.This is a leadership role at the...

  • Head of Brand

    3 days ago

    Melbourne, Australia Movember Full time

    **Movember** is dedicated to changing the face of men's health. We’re on a mission to raise awareness and funds for men’s health issues, including mental health, suicide prevention, prostate cancer, and testicular cancer. We believe in having fun while doing good, and our iconic moustache campaign has inspired millions to participate and donate. We’re...

  • Head Of Brand

    3 weeks ago

    Melbourne, Victoria, Australia The People Plugin Full time

    About Us The People Plugin is excited to partner with Crop Shop Boutique (CSB), a rapidly expanding Australian e-commerce brand that has taken the athleisure world by storm since its founding in 2019 by Rachel Dillon.CSB was created to provide women worldwide with stylish, functional, and confidence-boosting active wear, empowering a global community both...

  • Head of Marketing

    3 days ago

    Melbourne, Australia Jivaro Full time

    Hybrid working on offer, great team culture! - Employee discounts and perks. - Great opportunity to work across Marketing on an international scale. **The Role** Amazing opportunity for a creative and strategic savvy Head of Marketing to join this business across their Fashion brands. As Head of Marketing you will work alongside the Merchandising, Design...