Growth Marketing Manager

**About People for Pets**

People for Pets is an Australian-based pet health company based in Brookvale NSW which recently launched a premium range of efficacious, clean and human-grade dog supplements under the brand Nectar of the Dogs.

At People for Pets, we always put pets first. Our mission is to empower people to give pets healthier happier lives and ensure a better world for all beings. We are a team of “pet tragics” with decades of experience in natural health and a deep respect for the special bond and connection between pets and their owners (we call them parents). We know pets make our world a better place to live and we want to return them the favour with the best health products that deliver real results.

Our Values:

- Respect - Those who respect others will in turn be respected.
- Clarity - We bring simplicity, confidence, and relief to pet parents.
- Inventiveness. We deliver complex solutions in simple packages.
- Playfulness - Why be boring? We have fun and embrace the tension between playfulness and scientific rigor.
- Quality - We shoot for wow.
- Efficacy - Our products work - full stop.

**About the role**

As the Growth Marketing Manager at People for Pets, you will be responsible for creating a digital marketing strategy that supports our overarching business goals. Reporting to the Marketing Director, you will be spearheading all our digital marketing initiatives with the key goals of brand awareness, demand generation and sales.

Each day will bring something different, but the key responsibilities include:

- Establish growth strategies to support People for Pets and Nectar of the Dogs revenue goals.
- Drive the sales performance of our e-commerce website by implementing tactics to drive traffic and improve conversion with a focus on an efficient ROAS and CAC.
- Establish and drive sales via 3rd party eCommerce platforms in Australia and key global markets (eg. Amazon).
- Identify and test new channels to meet or exceed established KPIs.
- Manage all social media platforms (including Facebook, Instagram, LinkedIn, YouTube and assess launch of TikTok) with the goal of increasing community and content engagement.
- Optimise technical and on page / content SEO (incl. keyword research and analysis) to increase organic traffic to the site.
- Improve the design, UX, traffic, and content of the different brand websites.
- Maintain consistent brand messaging throughout all our digital platforms.
- Recommend and implement best in class Martech stack to deliver on business goals.
- Provide insights on customer shopping trends to support assortment selection and identify assortment gaps Manage Digital/eCommerce analytics & reporting using Shopify, Google Analytics, Facebook Ads manager and Google Ads manager.
- Track campaign performance and ROI through daily, weekly and monthly reporting.

As this role is part of a small and dynamic team, additional duties and responsibilities may be required.

**Skills & Experience**
- Bachelor’s or Master’s in digital marketing or related disciplines.
- 5+ years’ experience in a digital / growth marketing role, ideally for consumer brands in a relevant industry.
- A passion for Animals.
- Demonstrable track record carrying out impactful digital campaigns that drive sustainable sales growth.
- Experience building early stage B2C product brands (vs. managing large, establish brands).
- Experience in copywriting, art direction and social media.
- Adept at creating engaging content in line with brand tone (written, graphics, videos) that resonate with key target market.
- Highly organised with an ability to manage multiple projects simultaneously in a fast-paced working environment.
- Proficient with digital analytics tools and generating insights and optimisation.
- Outstanding communication skills - written (copywriting) and oral.
- Self-starter & Results-driven.
- Proficient in MS Office Suite, including Outlook, Excel, Powerpoint and Word.

Nice to Have:

- Pet Industry experience.
- Google Analytics certified.
- Up-to-date on the latest trends and technologies in digital marketing.
- Proficient in photo and video editing software such as Adobe.
- An interest and knowledge in the natural health / natural medicine industry.
- Robust portfolio of content & campaigns you have created.

**Salary**: $100,000.00 - $120,000.00 per year

**Benefits**:

- Employee discount
- Work from home

Schedule:

- 8 hour shift
- Monday to Friday

Ability to commute/relocate:

- Brookvale, NSW 2100: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Digital marketing: 5 years (required)

Work Authorisation:

- Australia (required)