Product Marketing Manager

10 hours ago

Sydney, Australia Objective Full time

At Objective we create that software that makes a difference. With over 400 people and 5 development labs spread across Australia, New Zealand, the United States of America and the United Kingdom, Objective is a leading developer of GovTech software.

Objective's North Sydney is our head office located in the heart of North Sydney's CBD. You will be supported by our highly engaged team in a friendly and professional environment. The kitchen cupboard is always stocked, the conversation flowing, and we love to get together for social occasions.

We are looking for a Product Marketing Manager to join our team in Sydney. Reporting to the Senior Product Marketing Manager, you will be responsible for successfully articulating the problems we can solve for our customers and producing compelling and useful content.

The primary role is to conceive and develop innovative and strategic go-to-market programs for Objective Content Services that drive demand from existing and prospective clients. The Product Marketing Manager will be instrumental in creating marketing assets required to execute on sales and support wider stakeholder groups with product knowledge, product messaging, and by developing and articulating the unique value proposition.

**What your day will look like**:

- Develop marketing strategies based on in depth knowledge of target customer needs, competitive landscape, and market trends.
- Provide market intelligence and buyer insights to sales, product, and marketing teams.
- Develop and refresh the value propositions, messaging, sales/marketing assets, and marketing strategy for Objective Content Services
- Develop product positioning and messaging that differentiates Objective Content Services in the market. In-depth understanding of our products and our market, and the problems we are helping to solve.
- Support the sales team with presentations, product-related collateral, and appropriate sales tools, required to be successful in the field.
- Work closely with the corporate marketing team to increase social media and website presence and engagement.

**What skills you will need**:

- 5+ years’ product marketing experience preferably in a B2B Saas environment
- Exceptional copy writing skills
- Experience in Salesforce and Pardot desirable
- Experienced in developing and running end to end digital campaigns
- Strong understanding of digital marketing elements (SEO/SEM/SMM)
- Experienced in leading the organisation of marketing events, ideally targeting public sector customers
- Strong verbal and written communication skills. Able to understand complex topics and communicate them clearly to others.
- Proven consulting skills. Able to gather requirements, develop appropriate content and facilitate review and approval processes.

We recruit the best and brightest people in the industry who are passionate about their work. We aim to create an environment that allows talented people to deliver innovative technical solutions.- Come and join a team that is making a difference

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