Marketing Manager

The Marketing Manager - 1000MTG is responsible for the development and delivery of CTM’s specialist global SME corporate business division, 1000 Mile Travel Group.

1000 Mile Travel Group is a global network of independent travel experts specialising in SME business travel services across Australia, US and UK markets. Their business model supports a growing workforce of travel experts who desire to manage their own customer portfolio as independent business owners, whilst leveraging the best in buying power and technology as part of the CTM Group.

1000 Mile Travel Group is on a rapid growth trajectory in all three international markets. A key focus of the role is to build brand awareness in new markets, establish and grow a strong pipeline of new independent consultants (ICs), engage and retain existing ICs, and build industry partnerships and influence as the company cements its position as the largest growing community of independent travel business managers in the world.

The Marketing Manager is responsible for developing and implementing regional strategies that align with the business’s global and regional growth goals, and for the effective implementation and analysis of all marketing (digital and traditional) and communications initiatives which support these goals.

**KEY RESPONSIBILITIES.**

**Planning and Reporting**
- Develop and implement the 1000MTG marketing plan and budget focused on high volume growth in brand awareness, IC recruitment and engagement. Work closely with the business leadership team, ICs, HR the North America and Global Marketing team to develop, review and optimise strategy.
- Monitor and analyse audience behavior through the collection of qualitative and quantitative audience data, including digital marketing analytics and surveys.
- Have a strong understanding of audience segmentation, sourcing and managing data in accordance with regional Privacy / Spam regulations.
- Ensure a current and robust knowledge of the travel industry and competitive marketplace
- Ongoing acquisition and implementation of best practice marketing skills, platforms and processes through continuous learning
- Participate in strategic planning and development activities as required

**Digital Marketing**
- Develop and implement multi-channel brand awareness and lead-gen campaigns
- Use of digital marketing automation software (Marketo)
- Development of strategic digital marketing campaigns, including targeted recruitment campaigns, in collaboration with the HR and Global Marketing Team

**Communications**
- Development and delivery of regional content to support IC recruitment and engagement, industry and company news, and thought leadership / PR opportunities
- Develop and implement time-sensitive communications for internal and external audiences
- Coordinate regional media / PR and event opportunities

**Brand**
- Responsible for the effect delivery of all branded assets (internal and external) to increase brand awareness and maximise brand credibility
- In collaboration with the Global Marketing Team, implement new brand strategies and brand evolutions as required
- Conduct brand and social media training with employees and ICs as needed

**Events**
- Coordinate branding and communication requirements of all internal and external regional events

**Other**
- Participation in meetings and events as required - some regional and international travel may be required

**SKILLS AND EXPERIENCE.**
- Post-graduate degree in Marketing, Communications or a related field
- Highly experienced working with digital marketing platforms including Wordpress CMS, Marketo automation software (or similar), social media management tools, Google Analytics
- Strong understanding of brand principles, sales pipelines and audience segmentation
- 100% adherence to brand guidelines
- Strong data analysis skills
- Highly creative
- Exceptional attention to detail
- Excellent communication skills - the ability to work with a broad range of stakeholders
- Must thrive in working in a fast-paced, dynamic environment
- Travel industry experience preferable