Product Manager

**Hiring Manager**: Michael Nesci
**Recruiter**: Aislinn Roche

ABOUT THE ROLE

The core objective of the role of Product Manager, Interventional Cardiology is to support the Marketing Manager and Business Unit Director to achieve the division’s strategic goals and objectives. This person should drive the achievement of business growth through focused market/competitive analysis and support the development of a tactical marketing plan in coordination with the sales and marketing organization.

This role will be based in New South Wales and will report to the Marketing Manager, Interventional Cardiology.

KEY RESPONSIBILITIES

This role is responsible for driving the strategic planning and execution of competitive and innovative product launches and roll-out initiatives. Through ongoing market and competitive analysis, it ensures the brand stays ahead of industry trends. Key responsibilities include the development of sales, educational, and marketing tools to support and enable the sales team, as well as the coordination and delivery of comprehensive product training whilst maintaining and tracking marketing budgetary plans. The role also leads the creation of innovative marketing approaches to promote both new and existing products, managing the full product lifecycle within the high growth segments of the IC Portfolio (Intravascular Ultrasound and Calcium Modification); whilst maintaining and tracking of the marketing budget (including programs, promotion, advertising, etc.).

**Product Management**:

- Develop and communicate a clear product vision and strategy that is aligned to business objectives.
- End to end product life cycle management, from launch through growth, maturity and decline, including regulatory, supply chain, reimbursement and product training.
- Collaborate closely with sales, marketing, and customer support teams to ensure successful product launches and customer satisfaction.
- Create compelling sales collaterals, product education, and marketing tools for sales enablement, working with global marketing partners where needed.
- Defines and executes professional conference strategies and tactics for franchise/products.
- Develops creative approaches to market both new and existing products.

**Market Development**:

- Identify industry and clinical trends through active engagement with customers to gather detailed insights that can inform product strategies for maximum results.
- Supports field execution of marketing programs through active presence in the field, including educational programs, working with entire Interventional Cardiology team.
- Develop and implement customer journey maps to identify and address pain points throughout the customer lifecycle.
- Identify “Value beyond the device” opportunities and tactics and implement in conjunction with sales teams, corporate accounts and BSC leadership.
- Work with HEGA team in creating reimbursement strategies.

**Building and Maintaining Relationships**:

- Identifies and develops relationships with external key customers and partners to understand their needs, challenges, and feedback.
- Collaborate closely with sales, marketing, and customer support teams to ensure successful product launches and customer satisfaction.
- Collaborate with the APAC Digital Marketing Team to develop effective sales collateral and educational tools, while identifying opportunities to streamline and enhance internal processes and procedures.
- Develop internal support structure and relationships with all members of the Interventional Cardiology team and internal stakeholders including clinical, regulatory, demand planning.
- Develops and maintains relationships with key functional areas including Global Marketing, Clinical, Demand Planning and Regulatory.

KEY COMPETENCIES REQUIRED FOR SUCCESS

**Analysis & Problem Solving**

Analyses problems and opportunities and their impact on outcomes. Takes fact-based and stakeholder information into account to make sound decisions.

**Planning**

Implements initiatives and plans that align with individual and team objectives. Carries out initiatives with clear deliverables, milestones, accountabilities and measures of success.

**Execution**

Pursues all assignments and projects until completion. Follows through on assignments to ensure successful completion.

**Collaboration**

Works effectively with others across the team to achieve goals. Demonstrates proficient communication and partnership in interactions with others.

**Customer Focus**

Identifies internal / external customer needs and ensures the effective delivery of high-quality solutions, products and services that meet or exceed customer expectations. Able to balance and meet compliance and commercial requirements.

**Strategic Thinking**

Demonstrates understanding of the Interventional Cardiology business units’ mission, vision and strategy. Maintains the overall big picture of the business and its interrelationships.

YOUR EXPERIENCE AND SKILL