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Marketing Manager

3 weeks ago

Malaga, Australia Tradie Pass Full time

**Key Responsibilities**
- **Develop and Implement Marketing Strategies**: Create and lead marketing strategies to drive brand awareness, user acquisition, and engagement across digital and traditional channels.
- **Social Media and Digital Marketing**: Manage and grow our social media presence, running campaigns that engage our audience and drive traffic to the platform.
- **SEO and Website Management**: Optimize website content for SEO to improve organic search visibility and monitor site performance to enhance user experience.
- **Data Analysis and Reporting**: Analyse marketing metrics to track campaign effectiveness, optimize strategy, and provide insights to the executive team.
- **Brand Partnerships and Events**: Identify and develop partnerships with industry influencers, associations, and event organizers to enhance brand presence and expand our reach in the trades and construction industry.

**What We’re Looking For**
- **Experience in Marketing**: Proven experience in a marketing role, ideally within the SaaS, construction, or trades industry.
- **B2B and Digital Marketing Expertise**: Strong understanding of B2B marketing strategies, with experience in digital channels, social media, and content marketing.
- **Content Creation Skills**: Ability to create and oversee compelling content that speaks directly to tradespeople, employers, and industry stakeholders.
- **Analytical Mindset**: Proficiency in using analytics tools (e.g., Google Analytics, CRM systems) to evaluate marketing performance and make data-driven decisions.
- **Strong Communication Skills**: Excellent written and verbal communication skills for creating clear, impactful messaging across channels.
- **Project Management**: Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
- **Knowledge of the Construction Industry**: Familiarity with the construction or trades industry is a strong asset, helping to tailor messaging and build relevant campaigns.

**Why Join TradiePass?**
- **Make an Impact**: Play a key role in shaping the TradiePass brand and helping tradies and businesses improve compliance and credential management.
- **Growth Opportunity**: Join a fast-growing, innovative company with opportunities for career advancement.
- **Collaborative Environment**: Work with a passionate, driven team dedicated to transforming the trades industry.
- **Competitive Compensation**: Salary, performance-based incentives, and benefits package.

If you’re ready to lead marketing efforts that make a real difference in the construction and trades industry, we’d love to hear from you

Pay: $90,000.00 - $140,000.00 per year

**Benefits**:

- Work from home

Schedule:

- 10 hour shift
- 8 hour shift

Work Authorisation:

- Australia (required)

Work Location: Hybrid remote in Malaga, WA 6090

Expected Start Date: 27/01/2025