Head of Marketing
5 days ago
**About Exhibit Central**:
Exhibit Central is a leading provider of innovative display solutions, specialising in lightboxes, classic frames, and expandable displays. Our products help brands make a statement at expos, events, and conferences, ensuring they stand out in a crowded marketplace. We cater to a diverse range of clients, from small businesses to global enterprises, offering tailored solutions that meet their unique needs.
**Position Overview**:
**Key Responsibilities**:
- Leverage their experience working with international B2B brands and businesses to elevate Exhibit Central’s brand to an international standard, ensuring a strong and competitive presence in the Australian market.
- Develop and execute a comprehensive marketing strategy that aligns with Exhibit Central’s business goals and objectives.
- Build and maintain a strong brand identity and voice, ensuring consistency across all marketing channels.
- Drive B2B lead generation initiatives by leveraging both digital and traditional marketing channels to attract new clients and retain existing ones.
- Oversee the creation of compelling marketing materials, such as website content, brochures, case studies, and presentations, to effectively communicate Exhibit Central’s value proposition.
- Conduct market research to identify trends, opportunities, and the competitive landscape, using these insights to inform marketing strategies.
- Lead and mentor the marketing team, fostering a collaborative and results-driven environment.
- Plan, execute, and measure the success of marketing campaigns across various channels, including digital, print, and events.
- Collaborate closely with the sales and product development teams to ensure marketing efforts are aligned with sales strategies and product launches, creating a cohesive approach.
- Manage the marketing budget, ensuring resources are allocated optimally to achieve the best ROI.
- Represent Exhibit Central at industry events, trade shows, and conferences, building relationships with key stakeholders and potential clients.
**Qualifications**:
- Bachelor’s degree in Marketing, Business, or a related field
- 10+ years of experience in B2B marketing, with a proven track record of success in brand building and lead generation.
- Experience in any of the following sectors: Printing, Exhibitions, Retail Displays, Promotional Products, Uniforms, Portable Displays, or Agencies.
- Strong understanding of the marketing landscape and the ability to adapt strategies to meet the needs of different industries.
- Experience in selling to marketing managers and other senior-level decision-makers.
- Excellent communication, leadership, and project management skills.
- Ability to think creatively and strategically, with a focus on driving results.
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