Digital Marketing Specialist

**Job no**: 503560
**Work type**: Fixed Term
**Location**: Newstead
**Categories**: Fundraising/Foundation

Mater Foundation are looking for a Digital Marketing Specialist to join the team This maximum term (12 months), full-time role will be based at our Newstead campus.

As the healthcare needs of Queenslanders grow, so does the role of Mater Foundation.

Mater Foundation is an iconic Queensland fundraising and philanthropic institution, committed to providing exceptional care through health, education and research. It meets a profoundly satisfying mission to improve the health and wellbeing of our community and to continue the Mater tradition of care and compassion.

Mater Foundation helps to underpin an extensive network of hospitals across Queensland, a world-class research institute and a nationally accredited education provider.

**Salary: Commensurate with experience plus superannuation and**access to not-for-profit salary packaging up to $15,900** +**access to many staff benefits

**What you’ll be doing**

We're seeking a dynamic and results-driven digital professional to lead the planning and execution of innovative, high-performing, and cost-effective digital initiatives that support our Lotteries team in achieving key business KPIs.

Key Responsibilities:

- Plan and manage Paid and organic digital activities that are engaging, effective, and aligned with organisational goals.
- Foster strong, respectful relationships across the Lotteries team and with key stakeholders throughout the broader Mater Foundation to ensure programs are well-supported and integrated across the business.
- Work closely with the Lotteries team to ensure all supporter-facing communications reflect our brand identity and tone of voice.
- Oversee digital channels to support team KPIs, working closely with the Head of Digital.
- Contribute to the development and implementation of web and social content strategies that align with overall business objectives.
- Report and analyze content performance metrics, identifying areas for improvement and making data-driven recommendations.
- Support basic SEO tasks to help improve website visibility and organic search performance.

**About you**

Ideally you will have a bachelor’s degree in business, Marketing or Communications desirable but not mandatory. You will also meet the below criteria:

- At least 4 years of hands-on Experience with CMS platforms & Paid Media.
- Strong understanding of CMS platforms (e.g., WordPress, Drupal, Sitecore).
- Ability to analyse content performance data and make data-driven decisions.
- Ability to proofread and edit content for various formats.
- Understanding of basic SEO principles and best practices.
- Analytics knowledge would be highly valuable.
- Excellent written and verbal communication skills.
- Ability to manage multiple tasks and prioritize effectively.
- Ability to troubleshoot issues related to the CMS and content.

**Why join us?**

Mater is Queensland’s largest not-for-profit healthcare provider, delivering exceptional care to nearly 700,000 patients each year across 11 (soon to be 12) hospitals. We’re leaders in healthcare, education, fundraising & philanthropy and research — and it’s our people who make the difference.

We’re looking for passionate individuals to join our team and help shape the future of care. At Mater, you’ll be part of a purpose-driven organisation that values innovation, compassion, and excellence.
- **Increase your take-home pay** with generous salary packaging options, including meal and entertainment benefits
- **Grow your career** with access to industry-leading training and professional development through Mater Education
- **Wellbeing support** through our Employee Assistance Program and on-site pastoral care teams
- **Access a range of health and wellbeing services** with a corporate discount on private health insurance
- **Exclusive discounts** across dining, retail, travel, accommodation (just to name a few)
- **Stay active** with unlimited access to discounted gyms via the Fitness Passport program
- **Convenient, discounted on-site parking**:

- **Enjoy great food** with reduced prices at our campus cafés and coffee spots
- **Join Queensland’s Largest and Most Innovative Not-for-Profit Healthcare Team.**:

- **Access to health, end of trip and wellness facilities** within our purpose-built corporate office in Newstead

Be part of something bigger. Make your move with Mater. **#MAKEYOURMATERMOVE**

Mater is committed to the wellbeing of their staff, and it is underpinned by our flexible and remote working policies.
- For more information regarding Reconciliation at Mater, please visit our _Reconciliation webpage_._

**Advertised**: 29 Jul 2025 E. Australia Standard Time
**Applications close**: 12 Aug 2025 E. Australia Standard Time