Global Director of Brand Marketing

6 days ago

Newstead, Queensland, Australia Australian Agricultural Company Full time $180,000 - $250,000 per year

Location: Flexible

Reports to: Chief Marketing Officer

Type: Full-Time

Reimagine agriculture. Share it with the world.

At AACo, we're not just producing better beef - we're shaping a better future. As the Global Director of Brand Marketing, you'll lead the charge in building our global brand presence, unlocking growth in premium markets, and driving innovation across every touchpoint. This is a rare opportunity to lead with purpose, create meaningful impact, and help define what better beef means to the world.

Who We Are

The Australian Agricultural Company (AACo) is Australia's largest integrated cattle and beef producer, specialising in grass-fed, grain-fed, and Wagyu beef production. Established in 1824, we're Australia's oldest continuously operating company. We've had plenty of time to figure out how to be the best workplace we can be - with the support, training and opportunity you need to shape your career your way. We're proud of our history and deeply committed to sustainably feeding the future - and we'd love you to be part of it.

About the Role

This role is central to AACo's ambition to grow market share in premium+ beef segments globally. You'll lead the development and execution of our global marketing strategy, guiding cross-functional teams across brand, digital, innovation, packaging and sustainability. You'll collaborate with internal stakeholders and agency partners to deliver integrated, insight-driven campaigns that drive commercial outcomes and elevate brand leadership.

Key Responsibilities

  • Strategic Leadership: Develop long-term brand strategies grounded in insights, segmentation and positioning.

  • Innovation & Execution: Champion product innovation and renovation, and oversee omni-channel marketing plans.

  • Team Leadership: Build a collaborative, curious and high-performing culture across global brand teams.

  • Commercial Impact: Manage investment budgets, track brand health, and report performance to executive leadership.

  • Agency & Partner Management: Lead agency relationships and strategic brand partnerships to deliver high-impact outcomes.

What You'll Bring

  • 15+ years in strategic brand marketing, ideally in agriculture, food or beverage

  • Proven success in global brand development and leading cross-functional teams

  • A sharp commercial mind paired with a genuine curiosity - always asking the right questions to uncover insights and unlock opportunity

  • Experience in digital marketing, CRM, e-commerce and omni-channel activation

  • A generous, inclusive leadership style that grows people and drives engagement

  • Courage to challenge, clarity to communicate, and care to connect

Why AACo?

We're a values-led organisation where curiosity, generosity and accountability guide how we work. We care deeply about our people, our animals and our land, and we're proud of our legacy - one that's rooted in history and driven by innovation.

At AACo, you'll enjoy:

  • Tailored career development and leadership growth opportunities

  • Flexible work arrangements to support balance and wellbeing

  • Access to industry-leading training and mentoring

  • A collaborative, inclusive culture where your impact is valued

  • Connection to a meaningful purpose

This is more than a leadership role. It's a chance to shape the story of a brand with deep roots and bold ambition. To lead with heart and vision. To turn insight into impact, and strategy into legacy.

If you're ready to challenge convention, inspire change, and help define what better beef means to the world – this is your chance.

Extraordinary is calling. Will you answer?

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