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Marketing Specialist

2 weeks ago

The Rocks, Australia The Glenmore Hotel Full time

**Job Title**: Marketing Specialist

**Location**: Glenmore Hotel, 96 Cumberland Street, The Rocks, Sydney, NSW, 2000

**Company**: Welcome Hospitality Group

**About Us**: The Glenmore Hotel is a historic venue located in the heart of The Rocks, Sydney. As part of the Welcome Hospitality Group, we pride ourselves on delivering exceptional experiences to our guests through our unique blend of traditional charm and modern amenities. We are currently seeking a dynamic and creative Marketing Specialist to join our team.

**Role Overview**: The Marketing Specialist will primarily focus on developing and implementing marketing strategies for the Glenmore Hotel. Additionally, the role will provide marketing insights and support for other venues within the Welcome Hospitality Group.

**Key Responsibilities**:

- Develop and coordinate advertising strategies and campaigns.
- Determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
- Plan, develop, and organise advertising policies and campaigns to support sales objectives.
- Advise executives and clients on advertising strategies and campaigns to reach target markets, create consumer awareness, and effectively promote the attributes of goods and services.
- Coordinate production of advertising campaigns involving specialised activities such as artwork, copywriting, media scripting, television and film production, and media placement within time and budget constraints.
- Analyse data regarding consumer patterns and preferences.
- Interpret and predict current and future consumer trends.
- Research potential demand and market characteristics for new goods and services and collect and analyse data and other statistical information.
- Support business growth and development through the preparation and execution of marketing objectives, policies, and programs.
- Commission and undertake market research to identify market opportunities for new and existing goods and services.
- Advise on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in a marketing role, preferably within the hospitality industry.
- Strong understanding of digital marketing, social media, and content creation.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Creative mindset with the ability to think outside the box.
- Strong analytical skills and attention to detail.

**Benefits**:

- Competitive salary and benefits package.
- Opportunity to work in a historic and vibrant location.
- Be part of a supportive and dynamic team.
- Career growth and development opportunities within the Welcome Hospitality Group

Pay: From $73,150.00 per year

Work Authorisation:

- Australia (preferred)

Work Location: In person