Product Marketing Specialist

5 days ago

Brisbane, Australia RPMGlobal Full time

**About the Role**

We are currently seeking a Product Marketing Specialist to join our Marketing team. This role is critical in shaping the way we position our software products in the market, communicate value to our customers, and support internal teams in delivering exceptional product content.

This is a permanent, full-time role based in Brisbane CBD headquarters.

**Key Responsibilities**
- Develop and execute go-to-market strategies for new and existing software products
- Create clear and differentiated product positioning and messaging for target audiences within the mining industry
- Produce and maintain a suite of sales enablement resources
- Collaborate with marketing and content teams to produce copy across all marketing channels
- Assist in the planning and execution of product-related campaigns and measure their effectiveness
- Work cross-functionally with technical and commercial teams to ensure alignment across the product lifecycle
- Support the development of customer advocacy materials by identifying success stories and coordinating case studies

**About You**
- Bachelor’s degree in marketing or communications
- 2-4 years of relevant experience in product marketing, preferably within B2B technology
- Strong written and verbal communication skills with the ability to convey complex technical topics in a clear, customer-focused manner
- Experience conducting market research, developing personas, and analysing industry trends
- Proficiency in marketing and CRM tools such as HubSpot, Salesforce, Google Ads, LinkedIn, LinkedIn Ads, WordPress, or similar platforms
- Exceptional organisational skills and a high level of attention to detail
- Ability to manage multiple projects simultaneously and meet deadlines in a dynamic environment
- Experience in or exposure to the mining or engineering sectors
- Familiarity with technical software products and SaaS business models
- Demonstrated ability to work effectively with cross-functional and global teams
- Based in Brisbane and eligible to work in Australia.

**About RPM**

RPMGlobal is the mining industry’s leading advisory and consulting, enterprise technology and training provider and has been at the forefront of change and innovation in the mining industry for over 50 years.

We advance the mining industry towards a safer, more efficient, and more sustainable future through the delivery of innovative software solutions and deep domain mining expertise. Guided by our underlying principles of mining expertise, innovation, and sustainability, we strive to create safer and more efficient operations for our mining customers.

Our focus on providing advanced mining advisory and consulting, enterprise technology, and training across the mining lifecycle enables us to guide customers through the industry's current and emerging challenges worldwide. This includes helping them meet the shift in social norms and consumer and investor ESG-related expectations.

Please, no agencies or recruiters.

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