Paid Media Specialist

**How to tell if this job is the right fit**:

- You wish to work in an environment where colleagues are professional, good at what they do, funny, supportive, and focused on product development and performance
- You are independent, self-directed, and value work that allows you to be creative
- You want to keep your industry knowledge ahead of the market
- You breathe digital and yearn for an environment of like-minded people

Congratulations You just found the right place.

**What In Marketing We Trust is all about**:
**We're a technical performance marketing agency, and we exist to solve tough problems in marketing. **We bring an engineering mindset to complex marketing situations to deliver scalable performance that generates an exponential return on investment.

Trust is in our name and is our guiding principle. To deliver on our purpose, we conduct our business by the following Code of Ethics:

- Build trust through every interaction with every person
- Always deliver in the best interest of our clients
- Invest in the success of every team member
- Build long-term relationships with our partners

Delivering these foundational codes will fund our continued growth.

**What our internal culture looks like**:
Let's hear from our employees on why they chose to join and stay:

- A good management team creates growth opportunities, embodies company values, and understands people's pain points
- A nice, dedicated, supportive (and funny) team with years of experience, therefore, really good at what they do
- Flexibility in working hours, working location, no micromanaging, and you can take full ownership of your work
- Very good processes and clear expectations

**Why this role exists**:
This is a handover position, from a current senior PPC Specialist.

**About you**:

- You are an experienced paid media specialist, handling various client accounts.
- You are focused on delivering results and have a strong focus and understanding of the commercial and strategic aspects of paid media and market knowledge.
- Deliver projects on key (based on scale or strategic importance to IMWT) accounts.

**What am I accountable for?**:
Individual Key Objectives
- Retain and grow key accounts.
- Engage in company objectives

Functional Objectives
- Manage client accounts and meet their expectations, enabling potential growth of the account (through an increased range of services provided or an increase in the scope of established services).
- Ensure client satisfaction
- Manage client budgets (retainers and projects)

**Responsibilities**:

- Campaign delivery across paid media platforms i.e. Google Ads, Meta, LinkedIn etc.
- Manage media budgets
- Write best practice ad copy
- Review search queries
- Ongoing campaign optimisation
- Campaign builds and expansion
- Provide market insights & best practices
- Client work-in-progress meetings with Pod Leader

**How will I be measured?**:

- Individual Client Utilisation - 80%
- Expansion Opportunities - 2 per client per year
- Engaged in OKRs - yes
- Meeting/ Exceeding Client KPIs - 80%

KPIs will be tracked as part of the company OKR system and are performance indicators. Quarterly review and update of OKRs and KPIs will enable the employee and management to regularly review performance and ensure an open and ongoing dialogue about performance.

**What success looks like for this role.**:

- Deliver on agreed scopes of work
- Provide market insights for questions you should be able to answer on an ongoing basis.

**What does success look like for my client's business goals?**:

- What signifies success, and how can we measure it?
- What are the business challenges my client is facing?
- How do we overcome these challenges?
- Are the clients satisfied?

**Who you'll be working with**:

- Paid Media senior specialist & the Head of Paid Media
- Client's internal marketing team
- The Client Services team
- The Corporate Services team for daily operations and recruitment needs
- The Business Development team for sales pitching

**What knowledge and skills are required to be successful**:
**Skills and Experience**
- In-depth PPC/ Media knowledge & significant experience running ad campaigns
- Good knowledge of different engines and platforms: Google Ads, Bing Ads, Facebook & Instagram, Linkedin
- Familiarity with marketing to the B2B audience
- Strong analytical skills
- Proven experience/ ability to present information effectively to a range of audiences
- Excellent attention to detail
- Ability to lead multiple projects at the same time
- Must have the ability to effectively communicate and collaborate
- Ruthless focus on meeting time vs. budget objectives

**Additional Skills & Abilities**
- Must be able to work unsupervised, be flexible
- High level of attention to detail, quality, and effective verbal and written communication skills along with excellent follow-through
- Requires independent effectiveness, taking initiative, strong influencing and driving knowledge
- Must have