Content Marketing Manager

Join our dynamic Brand, Content & Partnerships team in the newly created role of Content Marketing Manager. Reporting to the Senior Content Marketing Manager, you will be responsible for supporting the evolution of our content strategy as well as driving the development and execution of content activity across HCF and partner channels, ensuring delivery against brand and business objectives.

Content Marketing Manager

The Opportunity

We're looking for a creative and strategic Content Marketing Manager to join our dynamic team. You’ll play a key role in planning, creating, and delivering content that strengthens HCF’s brand, supports member engagement, and drives acquisition and retention across multiple channels.

Key Responsibilities- Support the Senior Content Marketing Manager to develop and deliver engaging, high-impact brand communications aligned to HCF Group’s brand and content strategies.- Develop and execute content strategies that align with marketing objectives and brand positioning.-
- Act as a social media specialist, understanding best practice, latest trends and insights to inform approach.- Act as a guardian and advocate for the brand tone of voice for the HCF Group, driving content and communications that resonate with the brand voice and tell a cohesive and compelling brand story.- Collaborate with internal stakeholders and external agencies to produce high-quality, engaging content that supports campaigns and always-on initiatives.- Optimise content based on performance data and SEO best practices.- Ensure all content meets brand tone, legal, and regulatory requirements.- Support content governance and contribute to content planning frameworks.

About You- Tertiary qualified and minimum 7 years’ experience in content marketing and editorial production, communications or similar digital content marketing role.- Excellent writing credentials and adept at storytelling with proven experience producing variety of content consistent with brand writing style and aligning to customer needs and objectives. Must be able to interact effectively and build strong relationships within the team and across all levels in the business- Experience producing content in a regulated environment with complex risk and approvals processes.- Demonstrated experience in owning and executing social media activity for brand awareness.- Proven ability to create and manage engaging content across multiple platforms.- Experience using CMS platforms, SEO tools, and content performance metrics.- Strong project management skills and ability to juggle multiple priorities.- Collaborative, proactive, and comfortable working in a fast-paced environment.

Desirable- Understanding of the Australian health insurance landscape and effective relationships management within the not-for-profit sector.- Experience in using Adobe Experience Manager, Adobe Analytics, Salesforce Marketing Cloud, Sprout Social, JIRA, Confluence and Excel.

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits
- Purpose-driven passion_
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
- Wellness and work-life balance_
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover- 18 weeks of parental leave for all new parents- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
- Collaboration and inclusivity_
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
- Continuous learning and growth_
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

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