Digital Marketing Lead

**B2B / SaaS / Martech**

Join the Industracom family - a fast-growing people-first marketing technology company. Our platforms: MedicalSearch, HospitalityHub & IndustrySearch are used by 2 million+ commercial buyers annually to connect with trusted suppliers and find the best solution for their needs.

**Meet the Team**

**Meet the Co-founders**

**We have two main missions at Industracom**

**1. Our vision for Confident Commerce**: to make B2B buying fast, easy and trusted by transforming the way commercial buyers source products and connect with expert suppliers.

**2. Becoming our best selves**: to support our team to learn and grow, make long lasting connections and have a meaningful Work/Life balance.

We've grown more in the last year than in the previous 3 years combined and we have an inspiring vision for our product and for our people, underpinned by an authentic team spirit and our core values of **Teamwork, Innovation, Ownership** and **Excellence.**

The accompanying motto to our values is Make It Happen’d where alongside a supportive and encouraging environment, you have our blessing to truly own and deliver on a project or responsibility.

**How Industracom supports you to be your best self**

**It becomes your business** - Rewarding salary and benefits with share options in future

**Growing together** - We invest in our people with training, coaching, mentoring and career development

**Be fulfilled and connected** - A family-like team of passionate people where your ideas are valued including a regular Team Brainstorm to shape the future of the company

**Family friendly** - We support working parents which includes Paid Parental Leave for Primary Carer & Partner

**Hybrid/Flexible working** - Live by a healthy Work/Life balance mantra. Enjoy the flexibility of working from home and/or our trendy WOTSO Zetland co-working office (with ample space, stocked kitchens, pool tables and ping pong). We can also sponsor a desk at a co-working space in your region.

**Recognition & Awards** - Enjoy peer-nominated awards, team events and celebratory lunches

**Amazing Rewards Program** - with benefits like free barista coffees, a free lunch and Messina gelato every month, gift card savings on major supermarkets, up to 50% off cinema tickets, plus much more

**Authentic culture & values** - an unmatched team spirit and our core values

**Personal wellbeing and mental health** - Birthday half day off + an Australia-first ‘Me-Time’ program where you get 6 bonus paid days off to take any time through the year. Catch up on personal or family life, take care of yourself and recharge without using up your annual leave.

**Home office setup allowance** - Enjoy working from home with the right tools and ergonomics to support your health

**About this position**

Our traffic and monthly recurring revenue are at all-time highs and our business is poised for its next exciting stage of growth. Customers (Suppliers) use our subscription-based Storefront packages (eg IndustrySearch Storefront media kit) to connect with an audience of relevant buyers. You'll focus on Storefront customer acquisition marketing with a short, medium and long term view through these and other initiatives:
Learn about and map all existing Customer Acquisition Initiatives

Develop and manage a short, medium and long term Customer Acquisition Marketing (CAM) Roadmap

Grow inbound leads from existing free listings and from new unlisted suppliers

Develop and drive success of digital signup & onboarding capabilities

Develop, manage, test and measure digital marketing strategies

Utilise existing platforms and our CRM while defining potential changes to better systems

Assess data and insights to form new ideas and inform post campaign assessments

Reach, nurture and convert prospects to customers through owned, earned and paid channels

Interface with sales on strategic customer acquisition initiatives (eg account-based marketing)

Integrate and consolidate cross-system customer data to streamline sales and marketing

Grow customer acquisition related search/SEO rankings

Develop and present plans and outcomes

Hire and manage external and internal contributors to fulfill on projects

Steer product and platform changes that support customer growth

Champion our brand externally and internally

**Skills and experience you bring to the position**

3+ years SME customer growth digital marketing experience

Proficiency in a range of digital and growth tools (Eg Google Tag Manager, Analytics, A/B testing tools, SEM Rush, Ahrefs, MOZ etc)

Results and priority-led, organised, process-focused and goal-driven

Good analytical and reporting skills

Working in a fast-paced environment with a passion to get stuff done

Self starter with proven ability to collaborate, influence, shape and follow through ideas

Asks for forgiveness not permission

Passionate about doing work with a high level of Excellence

Effective communicator who enjoys workin