Content Marketing Executive

Rewarding role as Content Marketing Executive, where you get to shape our marketing content at an exciting stage of growth- Are you looking for a secure role in a value driven, growing business?- Do you want to grow your career in an organisation that will grow with you?- Are you an entry-level marketer looking to expand your knowledge and experience in the content marketing space?- Do you want to work in an industry that has real-world social and community impact?

If you answered yes to the above, then we think you would be the perfect fit for our team.

Grow your career at Keyton

With more than 76+ villages and 17,000 residents nationally, Keyton (previously known as Lendlease Retirement Living), is one of Australia’s leading owners and operators of retirement living communities. Leveraging over 30 years of experience, our teams work across the country in a variety of departments and business units who all have one thing in common: we all lead with heart, and we’re committed to creating caring and fun-filled retirement communities.

Join us in this exciting period of change, now as a standalone business, focussing on what works best for our people and customers whilst continuing to build our legacy as Keyton.

The Role

Based in our Melbourne office, as the Content Marketing Executive you will support the implementation of our content strategy through content creation for our digital, social, and offline channels. You will assist in developing content plans and workflows and support the company’s growing content marketing needs.

Working with various Retirement Living functions, regional teams, Marketing and Communications teams, Project Stakeholders, and ICT, you will support the growth of our content experience by identifying content gaps and providing best practice recommendations to the business.

Key Responsibilities- Support the ongoing digital strategy and automated customer journey through content creation, optimisation, and management.- Copywriting for various channels including website, blog, newsletters, and social media ensuring style meets the needs of the target audience.- Work with business stakeholders to source content for implementation across digital channels and platforms.- Assist with the management of the Digital Asset Management System to deliver content across all marketing channels.- Liaise with external agency partners to coordinate the execution of content pieces including the briefing and relevant stakeholder communication.- Help manage internal and external content workflows and assist in creating best practice content guidelines for the teams.- Help analyse the performance of content to drive improved outcomes and continuously optimise content output.

To aid your success, you will have:
- Ability to write engaging content/tell a story, edit content, and follow a brief.- Ability to work both independently and collaboratively within a team to deadlines and schedules.- Attention to detail and project management skills.- Basic knowledge of SEO and writing SEO optimised content.- Basic knowledge of branding and general marketing principles.- Basic understanding of digital channels and their content requirements.

What do we do?

Our purpose is to create places where communities thrive not only for our customers but importantly for our employees.

We do this through creating safe, secure, and connected independent living communities where residents have the choice and opportunity to pursue active and social lifestyles, close to essential amenities and services.

We may have a new name and brand, but we are not new to the sector. Keyton holds an ideal market position with an estimated growth from 13,500 to 20,000 retirement living residences. Join our team and support our growth as the nation’s premier creator, owner, and operator of vibrant purpose-built communities for independent seniors.

We are passionate about what we do - and we are always leading with heart.

It’s time to unlock your future with Keyton.

Please note: The successful applicant must complete a Police Check & will be required to receive an annual flu vaccination between the months of April-October, with supporting documentation prior to joining.

We embrace the value of a vibrant and diverse workforce and recognise that our people have different experiences and needs at different times. Lendlease is a diverse, flexible and inclusive employer of choice. We engage, enable and empower our people and support their individual needs. Inclusion sets us all up for success.