Performance Marketing Specialist

This is not just another fashion label — it’s the personal vision of a passionate founder, brought to life through purpose, resilience, and authenticity. From day one, the goal has been to create beautiful, high-quality clothing that is size-inclusive to all women, empowering them to feel confident, stylish, and seen.

With no formal marketing background, the founder has grown the business organically, driven by a deep understanding of what customers want — comfort, quality, fit, and timeless style.

Through grit and genuine connection, the brand has built a loyal following in Australia — customers who trust it because it truly understands them. Now, with growing demand and a clear vision to expand into the US market, the business is ready to scale further.

That’s where **you** come in.

The founder recognises that marketing is the next critical step — and is seeking the right specialist to:

- Translate that customer connection into data-driven growth.
- Build and manage paid campaigns that resonate with this valued audience.
- Help scale a purpose-led, founder-run brand without losing its authenticity.

This isn’t just about managing ads — this is about helping to write the next chapter of a meaningful growth story.

**The Role**

This is a pivotal new role where you will own and build our paid marketing capability from the ground up. Partnering directly with the Founder, you’ll develop and implement paid media strategies that attract and convert their core audience.

You’ll launch and optimise campaigns across Meta (Facebook/Instagram) with external support and build our Google Ads presence, with an eye towards testing new channels as they expand internationally into the US.

**The Responsibilities**
- Develop and execute paid media strategies focused on acquiring and retaining customers in Australia and, ideally in the US market.
- Set up and manage Meta (Facebook/Instagram) campaigns with advanced audience segmentation, creative testing, and funnel strategies.
- Build and manage Google Ads (Search, Shopping, Display) — from initial setup to ongoing optimisation.
- Design campaigns that reflect the needs and motivations of mature plus-size customers (e.g. messaging on confidence, quality, fit, lifestyle).
- Monitor daily performance, optimise for ROAS and CPA, and provide actionable insights to the Founder.
- Implement and manage conversion tracking (Meta Pixel, Google Tag Manager, UTMs).
- Provide regular reporting on results and strategic recommendations to guide growth.
- Collaborate on or brief creative asset production that resonates with our demographic.
- Explore and test emerging channels (e.g. Pinterest, TikTok — where appropriate).

**The Requirements**
- Hands-on eCommerce performance marketing experience — ideally in fashion, apparel, or DTC brands focused on mature or niche audiences.
- Proven ability to drive profitable growth through Meta Ads and (ideally) Google Ads — or confident in building Google Ads from scratch.
- Strong analytical skills — Use data to optimise campaigns and communicate insights outside of Ad platforms.
- Self-starter who thrives in a founder-led, fast-moving environment where you can shape the future.
- Familiarity with the nuances of scaling into new markets, particularly the US.

**And The Nice-to-Have**
- Experience with international eCommerce expansion (AU to US).
- Familiarity with Pinterest Ads or other channels suited to the demographic.
- Experience managing creative production or briefing designers.

**The Perks?**
- **Work closely with the founder** — your voice and strategies will directly shape the business
- **Great flexibility**— work with founders who value genuine connections, who’ll trust you to do your best work, no matter where you are
- **Sky is the limit** — you are in control of how the brand will scale and be recognised internationally
- **Travel Internationally** — witness how all these come together, with behind-the-scenes actions
- We will require overseas applicant to have existing work rights in Australia. No sponsorship is available for this opportunity._
- Kindred is a human-first recruitment & talent partner for brands and agencies across SEO, SEM, Paid Social and Digital Marketing. Whether you're hiring in-house, seeking freelance support, or looking to collaborate with a trusted agency, we connect the right people to help you grow, minus the recruitment noise._

**Job Types**: Full-time, Permanent

Pay: $85,000.00 - $110,000.00 per year

**Benefits**:

- Professional development assistance
- Work from home

Work Authorisation:

- Australia (required)

Work Location: Hybrid remote in North Bondi NSW 2026

Expected Start Date: 01/07/2025