Manager, Brand Communications

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

- This role is pivotal in shaping and executing adidas’ Brand Media strategy across the Pacific region. Reporting to the Senior Manager, Brand Communications, PR & Media, the Manager, Brand Communications will drive the Pacific Brand Media strategy with a focus on key KPIs, strategic planning, and cross-market excellence.
- You'll lead local media efforts, ensuring an integrated approach to planning and buying while acting as the main liaison for our media agency partnership.

KEY RESPONSIBILITIES:
Activate global media strategies tailored to priority moments in Australia and New Zealand.-
Partner with Brand Communications teams to lead campaigns across key categories: Rugby, Outdoor, Originals, Running, Football, and Sportswear/Training.-
Serve as the main contact for our media agency, managing all Brand Media-related initiatives.-
Collaborate with Emerging Markets media teams to provide timely reporting and insights.-
Contribute to asset creation and content development to amplify media impact.-
Support DTC media goals, including local area marketing activations.-
Manage and optimize the MAEX budget in line with internal protocols.-
Ensure all media executions align with brand standards and guidelines.KEY RELATIONSHIPS:
adidas Pacific Brand Activation (Sports Marketing, Digital Marketing, Omni-Channel Marketing)-
adidas Pacific CTC (Product Marketing)-
Wider adidas Pacific teams (HR, Customer Service, Finance, eCommerce, Retail)-
adidas Emerging Markets-
External Media AgenciesKNOWLEDGE, SKILLS AND ABILITIES:
Strong experience in media planning, buying, and campaign management.-
Solid project management and cross-functional collaboration skills.-
PR and media partnership experience highly regarded.-
In-depth market and industry understanding.-
Holistic marketing background across digital, brand, and PR.-
Excellent interpersonal and stakeholder management abilities.-
Proven experience managing marketing budgets effectively.KPI’S:
Effective and efficient use of MAEX (Marketing Budget).-
Delivery against key Brand Media KPIs (Unaided Awareness, Reach, Frequency).-
Successful strategy development and campaign execution across Pacific markets.REQUISITE EDUCATION AND EXPERIENCE/QUALIFICATIONS:
University degree in Business, Marketing, or Communications.-
5-8 years of relevant experience in Brand Media, Digital Marketing, or Consumer Brand marketing.AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.**

**- CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU -**

**BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.**
- JOB TITLE:
- Manager, Brand Communications (Brand Media) (12-Month Contract)
- BRAND:

- LOCATION:
- Melbourne
- TEAM:
- Brand Management & Communications
- STATE:
- VIC
- COUNTRY/REGION:
- AU
- CONTRACT TYPE:
- Full time
- NUMBER:
- 532320
- DATE:
- Jul 28, 2025