Campaign Marketing Executive
5 days ago
**Closing Date**: 20/12/2024
**Job Type**:
Permanent - Full Time
**Location**:
Sydney office
**Job Category**:
Marketing
**Job Description**:
**Key Responsibilities**:
**Campaign Execution and Optimisation (80%)**:
Lead end-to-end management of marketing campaigns, particularly through Salesforce Marketing Cloud and other digital platforms.
Analyse key metrics, report on campaign effectiveness, and optimise campaigns for best results using advanced analytics to enhance customer targeting and improve outcomes.
Create and manage high-quality content for various platforms, including video scripts, with an emphasis on digital ads and social media posts.
Enhance membership value of club and attract new members.
**Strategic and Analytical Support (20%)**:
Develop and implement marketing strategies across multiple channels, ensuring alignment with the broader marketing and business goals.
Utilise CRM and CMS tools to manage content updates and customer interactions effectively, enhancing the overall customer relationship management process.
Monitor and ensure all marketing activities comply with relevant regulations and standards to maintain brand integrity and trust.
Desired Skills and Experience
**Key Skills and Experience**:
**Analytical Skills**: Strong ability in performance analysis and campaign optimisation; proficiency in using analytics platforms to gauge campaign success.
**Content Creation Skills**: Exceptional writing and editing skills, with experience in crafting engaging and persuasive content; proficiency in Adobe Photoshop is beneficial.
**Adaptability**: Quick adaptation to market trends and insights, including leveraging AI as a marketing tool.
**Communication Skills**: Excellent communicative abilities for both internal coordination and external engagement.
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