Marketing Specialist

**Work type**:
Full Time

**Location**:
Brisbane

**Job type**:
Marketing & Communications

**Applications close**:
**Marketing Specialist - Indirect Ancillaries**:
**Marketing Specialist - Indirect Ancillaries**
**Brisbane**
**Full time, Permanent (2-3 days WFH)**

Hello. We’re Virgin Australia. And we’re back (in a big way).

We’re the airline that’s always done things a little different. Our way. The Virgin way. For us, flying is so much more than simply taking off and landing (although we understand that is quite important). It’s about going the extra mile, in the air and on the ground, to create authentic experiences that put our guests firmly at the heart of everything we do.

**What you’ll be doing**:

- Articulate, socialise and iterate the strategy for Virgin Australia indirect guest communications. Implementing material change to the sophistication of our direct marketing to guests who book indirectly.
- Collaborate with the team and key stakeholders across the business to determine the appropriate communications in the guest program.
- Map the indirect customer journey, ensuring alignment across adjacent Velocity post-booking and trade partner communications
- Manage a backlog of activities and design tests to deliver always-on optimisation.
- Collaborate with product owners for ancillary products, Velocity and B2B channels on mutual strategic opportunities
- Design a cohesive experience, considering the other direct communications that impact the post-booking experience, like itinerary, flight disruption, re-accommodation and check-in
- Collaborate with immediate team and stakeholders to move campaigns from concept into execution, constantly ensuring a more seamless guest journey
- When delivering campaigns:

- Create campaign workflow targeting and delivery in Adobe Campaign, engage peers for QA tasks
- Manage stakeholder review and approvals
- Collaborate on offer design, configuration and fulfilment activities
- Results are always reviewed and considered when developing the next campaign
- Initiate technical improvements as required and collaborate with relevant teams for delivery
- Develop creative experiences that our customers will love

**Who we’re looking for**:

- Extensive experience in marketing campaign management in digital and direct channels
- Previous experience with Travel Agencies or the Travel/ Aviation industry will be advantageous
- HTML skilled and Dreamweaver (or similar) product training
- Experience with combining multiple data sources to determine campaign success and develop optimisations
- Direct marketing, author copy using the brand tone-of-voice guidelines
- Strong stakeholder management skills and the ability to collaborate with cross-functional teams or agile squads
- The ability to get wide stakeholder groups excited and committed to new ideas

**What you’ll get from us**:
We’re committed to looking after you, with some of the best benefits and conditions in the industry - including (but not limited to);
- Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
- Flexible working arrangements (including work hours and work from home)
- Discounts on travel insurance, car hire, accommodation and experiences worldwide
- Discounted Virgin Australia Lounge membership
- Hospitality, retail, technology, beauty services and wellness discounts
- Wellness support, including the _betterme_ digital wellbeing platform
- A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life - physical, mental, social and financial
- Dress for Your Day - enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

**Equality rules**

**COVID-19**

The safety and security of our people, guests and operations come first. Always. That’s why we’ve put together a comprehensive ‘Mandatory COVID-19 Vaccination Policy’. In a nutshell, to work with us, you’ll need to comply with our (and the airport’s) rules and regulations. And be fully vaxxed.

**Ready to apply?**

We’re ready to hear from you.