Head of Growth

**Title: Head of Growth**

**Salary**: $110K to 120K + Super

**Location**:Melbourne CBD

**Culture**: Clear vision to create products that add value and solve customer problems

**About Us**

MasterRemit is a fast-growing and profitable Australian FinTech company on a mission to change how money is moved around the world. It provides a fast, reliable, and low-cost money transfer service for people to send money to their loved ones back home in the most convenient and fastest way possible.

We leverage mobile technology to create a financially inclusive world by giving ‘a fair go’ to 2 billion of unbanked people around the world, mostly in developing countries to receive money from their loved ones to buy food, pay rent, pay hospital, and school fees.

We are diverse team headquartered in the heart of Melbourne CBD. We are a workplace that supports equal opportunities and a culture that empowers, trusts, and respects its employees. We are currently working in a hybrid work environment both office and at home working.

**The Opportunity**

We're essentially looking for a results-driven Head of Growth with a successful track record in driving revenue and customer acquisition and customer retention to join our growth and marketing team full time.

Reporting to the CEO, the Head of Growth will be responsible for building a world class growth function to support MasterRemit’s growth objectives. Given our stage, you’ll set our growth strategy and goals, develop and execute campaigns and handle the work.

While your experience is in growth for scale up or high performing business, you understand the importance of a customer experience that reflects our brand and mission. You’ll collaborate with product, engineering, and customer success teams to drive acquisition, engagement, expansion, and retention throughout the funnel.

**Your Key Responsibilities**
- Own and develop growth, marketing strategy and campaigns that will accelerate company growth
- Responsible for all areas of growth marketing including advertising campaigns, content, SEO, website, paid media, organic, automation, conversion and optimization.
- Manage digital agency and 3rd party contributor relationships.
- Own paid and organic advertising campaigns across multiple channels to drive customer engagement, retention and provide strong return on investment and efficient CAC.
- Analyse all aspects of the conversion funnel, mobile and web traffics, paid campaigns and Google Analytics to identify areas for improvement and implement strategies to maximise these opportunities
- Utilise data as an asset and ensure customer personas and behaviors are driving any change in strategy or approach.
- Collaborate with other members of the MasterRemit to influence product direction and execute growth strategies
- Collaborate and engage with other members of the MasterRemit team to define and execute the MasterRemit strategy, optimising opportunities for growth and identifying areas of development.
- Gain a deep understanding of the customer experience to identify and fill product gaps, generate new ideas that grow market share, and obtain product feedback to optimise the customer journey
- Maintain exceptional competitor knowledge and intelligence, to be able to foresee potential product enhancements that will support in achieving market leading status
- Generate weekly, and monthly reporting for all major metrics, goal tracking, revenue tracking, and other paid search KPIs.
- Review existing ad campaign and marketing tools and implement new tools to enhance our advertising, marketing and growth capabilities
- Build and maintain effective and influential relationships with community, community leaders, and known personalities within the community.
- Oversee the digital marketing and content budget.

**About You**
- Solid experience (minimum 3 years) in a digital growth role within a scale up or high performing business
- Bachelor’s degree in Communications, Advertising or Marketing or at least 5 to 7 years relevant industry experience in a digital campaign / marketing role.
- Solid experience in implementing and executing organic and paid campaigns across multiple channels (Facebook, Instagram, LinkedIn, Google Ads, TikTok, Twitter and SEO)
- Sound understanding of key mobile app & web performance drivers across internal and external marketing channels to achieve awareness engagement, acquisition, conversion and retention goals
- Demonstrated experience in community engagement & ability to liaise with External parties, community leaders, influencers in a respectful and diligent manner.
- Proven experience in building, leading and executing successful growth strategies
- A strong interest in marketing channels and growth marketing strategies
- Hands-on experience with Google Analytics, and Google Tag Manager
- Track record of delivering targeted KPIs in a fast-paced environment
- A strong data and customer-driven and know how to leverage these to grow