Acquisition Marketing Manager
3 days ago
As the Acquisition Marketing Manager, you will plan, execute, and optimize customer acquisition campaigns to boost product awareness and drive business growth. You'll collaborate with cross-functional teams to manage multi-channel campaigns and deliver effective marketing strategies.
In this role, you’ll:
- Develop & Execute Acquisition Strategies: Create targeted marketing plans designed to attract and engage new customers.- Campaign Management: Oversee the end-to-end execution of digital and traditional campaigns, ensuring they meet defined performance and compliance standards.- Cross-Functional Collaboration: Collaborate with Product, Creative, Legal, and Compliance teams to develop compelling marketing offers while ensuring regulatory adherence.- Market Research & Analysis: Conduct research to identify trends and opportunities, using data-driven insights to refine strategies and optimise campaigns.- Budget Oversight: Manage allocated marketing budgets to ensure effective resource use and cost-efficient campaign execution.- Performance Tracking: Monitor and analyse campaign performance metrics to provide actionable insights for continuous improvement.- Optimisation: Contribute to the test and learn strategy across campaigns, ensuring continuous growth and improvement across key metrics.
Ideally, we’re looking for someone:
- What capabilities does the employee need to succeed in this opportunity?- Holds a Bachelor’s degree in Marketing, Communications, Advertising, or a related field.- Has 5+ years of experience in acquisition marketing or related roles with a proven track record in campaign execution and performance analysis.- Demonstrates strong organisational, analytical, and communication skills.- Excels at collaborating in a team environment and managing multiple projects simultaneously.- Possesses a detail-oriented mindset with the ability to translate data insights into actionable strategies.- Has a Google Marketing Platform certification (plus but not mandatory).- Proven experience partnering with digital agencies to develop and optimize innovative marketing campaigns is highly valued.- Experience in Financial Services or a similar industry (plus but not mandatory).- Yearly salary reviews.
Sound like you? That's a good sign In return for your energy and ideas, we offer a flexible working environment and great compensation. We always support a safe, healthy, engaging, and productive working environment for all employees and workers, whether that be in your home and office, or a combination of both.
We're Latitude, partners in money Latitude may seem like the new kid on the block, but it's taken us almost a hundred years to become an overnight success. Digital payments, cards, loans are what we offer - but what we really are is a platform that helps people shop and live better. Always living and breathing our values. Take Ownership, Win Together, Pursue Excellence, and Create Tomorrow
- Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment. Only open to Australian or New Zealand Permanent Residents or Citizens._
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