Acquisition Marketing Manager

5 days ago

Melbourne, Australia Latitude Financial Services Full time

As the Acquisition Marketing Manager, you will plan, execute, and optimize customer acquisition campaigns to boost product awareness and drive business growth. You'll collaborate with cross-functional teams to manage multi-channel campaigns and deliver effective marketing strategies.

In this role, you’ll:
- Develop & Execute Acquisition Strategies: Create targeted marketing plans designed to attract and engage new customers.- Campaign Management: Oversee the end-to-end execution of digital and traditional campaigns, ensuring they meet defined performance and compliance standards.- Cross-Functional Collaboration: Collaborate with Product, Creative, Legal, and Compliance teams to develop compelling marketing offers while ensuring regulatory adherence.- Market Research & Analysis: Conduct research to identify trends and opportunities, using data-driven insights to refine strategies and optimise campaigns.- Budget Oversight: Manage allocated marketing budgets to ensure effective resource use and cost-efficient campaign execution.- Performance Tracking: Monitor and analyse campaign performance metrics to provide actionable insights for continuous improvement.- Optimisation: Contribute to the test and learn strategy across campaigns, ensuring continuous growth and improvement across key metrics.

Ideally, we’re looking for someone:
- What capabilities does the employee need to succeed in this opportunity?- Holds a Bachelor’s degree in Marketing, Communications, Advertising, or a related field.- Has 5+ years of experience in acquisition marketing or related roles with a proven track record in campaign execution and performance analysis.- Demonstrates strong organisational, analytical, and communication skills.- Excels at collaborating in a team environment and managing multiple projects simultaneously.- Possesses a detail-oriented mindset with the ability to translate data insights into actionable strategies.- Has a Google Marketing Platform certification (plus but not mandatory).- Proven experience partnering with digital agencies to develop and optimize innovative marketing campaigns is highly valued.- Experience in Financial Services or a similar industry (plus but not mandatory).- Yearly salary reviews.

Sound like you? That's a good sign In return for your energy and ideas, we offer a flexible working environment and great compensation. We always support a safe, healthy, engaging, and productive working environment for all employees and workers, whether that be in your home and office, or a combination of both.

We're Latitude, partners in money Latitude may seem like the new kid on the block, but it's taken us almost a hundred years to become an overnight success. Digital payments, cards, loans are what we offer - but what we really are is a platform that helps people shop and live better. Always living and breathing our values. Take Ownership, Win Together, Pursue Excellence, and Create Tomorrow
- Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment. Only open to Australian or New Zealand Permanent Residents or Citizens._

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