Communications and Marketing Officer

EMPLOYMENT TYPE - Ongoing
LOCATION - ACT, NSW, QLD, VIC
AFP BAND & SALARY - Band 4, $80,821, $95,010
JOB REFERENCE NUMBER - 13748
This advertisement is to fill current vacancies and create a merit pool for future ongoing or non-ongoing vacancies arising over the next 12 months.
Did you know?
The mission of the Australian Federal Police is to provide dynamic and effective law enforcement to the people of Australia. It provides policing throughout Australia in relation to the prevention and detection of crimes against the Commonwealth, its laws and integrity, and community police services to the Community of the ACT.
Working for the AFP provides you with a diverse and rewarding career. Whether you immerse yourself in a position on the frontline, or provide critical operational or professional support, the work you do makes a big impact on the people of Australia.
We recognise your contribution to our workforce and offer generous remuneration and conditions including:
Six weeks (30 days) of paid annual leave per year + additional paid Christmas stand down
4 extra mandatory leave rest days per year
18 days of paid personal leave per year
Generous superannuation of 15.4%
16 weeks of paid maternity leave (after 12 months of service) + an additional 36 weeks of maternity leave without pay
Generous salaries and incremental salary progression governed by the AFP Enterprise Agreement
Flexible and hybrid working arrangement that provides work/life balance
Health & wellbeing services - with a focus on early intervention, education and prevention
Access to ongoing training and professional development opportunities
What is the role?
Applications are sought from suitably qualified applicants wishing to be considered for the role of a Communications and Marketing Officer.
As a Communications and Marketing Officer you will identify and drive opportunities to promote the AFP to the broader Australian community. You will be a progressive and creative thinker, aligning brand initiatives to business needs and desired outcomes. You will work collaboratively with a range stakeholders and vendors to bring campaigns/ branding initiatives to life, within budget, timeframes and delivered to an exceptional quality.
Marketing Communications is responsible for market research; raising awareness and understanding the AFP and its role within the community; promoting the AFP as an employer of choice and attracting a diverse range of applicants to the agency through marketing, outreach and partnerships.
The section works in partnership with AFP Strategic Communications, Enterprise Communications, Media and other internal business areas to deliver these services.
You will play a pivotal role in contributing to a positive workplace culture through collaboration with colleagues, maintaining a results focus for broader team success, and respecting and valuing the different perspectives and talents of colleagues, internal and external stakeholders.
You will also be required to contribute to the achievement of outcomes in accordance with the regulatory framework, the AFP Code of Conduct and the AFP Governance Instruments. It is expected that the successful applicant will deliver on the core responsibilities and meet any requirements of the position as outlined below.
What will you do?
**As a Communications and Marketing Officer you will**:
Develop and implement internal and external communication campaigns, strategies and plans.
Analyse the market and seek opportunities to build and enhance the AFP brand's image.
Support the implementation of a long-term brand strategy, outreach/event plans and marketing campaigns.
Plan and develop content for a range of AFP channels including website, newsletter, video, podcast and social media. Utilise strong writing skills to produce written content for a variety of different audiences. Establish, build and manage relationships with internal and external stakeholders and vendors to deliver on intended outcomes.
Lead initiatives to raise the AFP profile to make it a household brand and an employer of choice.
Plan, facilitate and attend a range of internal and external events.
Work with suppliers to deliver a range of marketing collateral including merchandise, banners, digital artwork, brochures, presentations, video and posters.
Support the team and work with the Australian Government media buying agency to plan and deliver paid advertising campaigns.
Essential Requirements
A Negative Vetting 1 (Secret) security clearance or the ability to obtain one.
Relevant qualifications in journalism, communications, marketing, or at least 3 years' experience in a role involving writing and editing.
Ability to be flexible and dynamic in response to changing priorities.
Ability to cultivate productive and effective working relationships.
High level of attention to detail.
Strong communication skills.
Desirable Requirements
The following skills and/or experience would be highly regarded:
Digital Marketing
Event management