Digital Marketing Manager

Digital Marketing Manager
- Full Time
- Reports to Head of Marketing
- Availability -full-time position (38hrs per week).

**We offer**
- _WFH- Wed & Fri_
- _Sample Lunches_
- _Yearly Review_
- _Career Progression_
- _Parking_
- _Twice Yearly Conferences_
- _Birthday Day Off_

**Our culture**

Amazing, friendly, supportive fun and hard working Not to mention modern office on the doorstep to Victoria Gardens Shopping Centre and trams

**A little bit of history**

**Purpose of the Role/ Overview**:
The purpose of the Digital Marketing Manager is to support the Marketing team in effectively planning, managing, executing, and reporting on all paid performance media, with the key objective of attaining positive ROAS outcomes by channel for all brands

**Key Responsibilities**:
**PAID SOCIAL MEDIA**
- Work with Head of Marketing / Digital Media Agency to strategically plan, execute and report on specific A/B media channel/activity tests to better understand impact of media and to aid future strategic media planning.

**ORGANIC SOCIAL MEDIA**
- Work with external 3rd party digital suppliers on the development of suitable organic content strategies, as well as develop, manage, and execute own strategic organic content strategies for brands not managed by 3rd party digital suppliers.

**MARKETING CHANNELS**
- Working directly with the Home Delivery / Systems Manager and 3rd Party aggregators (UberEats, DoorDash, Menulog) to strategically plan, execute, manage, and report on in-platform marketing activities (organic/paid).
- Support the Home Delivery / Systems Manager by conducting frequent audits across all C8 brands and aggregators to review key performance metrics.

**GOOGLE MY BUSINESS/ GOOGLE ADS/ SEO**
- Work with the Digital Media Agency to ensure all the C8 paid and organic Google strategy is robust, industry relevant and supports an incremental revenue growth month on month.
- Work with the Brand Managers in populating and managing the digital briefing process for all paid Google Advertising for all brands.
- Work alongside the Digital Media Agency and Web Agency to ensure all C8 websites are built for SEO and are improved with transactional conversion tracking.

**BRAND WEBSITES**
- Management and maintenance of all websites

**OTHER PAID MEDIA**
- Work alongside the marketing team in managing any trials/tests of any new performance media channels and opportunities.

**QUALIFICATIONS**
- Degree and/or certified in Digital Marketing.
- 3+ years industry experience in performance media and marketing required.

**DEMONSTRATED SKILLS**
- Proficient understanding in Meta/Meta Business Manager, Instagram, Google Ads Manager, SEO, YouTube and/or other media channels.
- Proficient in digital performance media reporting metrics and Google Data Studio.
- Strong passion for data analytics and granular detail performance reporting.
- Strong passion for development of performance media marketing strategies, planning and execution.
- Previous experience in stakeholder agency management.
- Previous experience in organic social media content strategy and execution.
- Desired previous experience with 3rdparty aggregator marketing channels.
- Desired previous experience with Sprout Social.
- Desired previous experience with Umbraco CMS.
- Demonstrated ability to effectively manage a portfolio of brands.
- Demonstrated ability to work effectively with teams, including external agencies.
- Demonstrated ability to manage multiple ongoing projects and ability to meet deadlines.

**Salary**: $90,000.00 - $110,000.00 per year

**Benefits**:

- Free drinks
- Professional development assistance
- Work from home

Ability to commute/relocate:

- Abbotsford, VIC: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Marketing: 3 years (required)

Work Authorisation:

- Australia (required)